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The HighTable Purple Cow campaign challenged students to design bold, offline experiences that sparked curiosity around social dining. Inspired by Seth Godin’s Purple Cow framework, they learned to create surprising real-world moments that drive cultural relevance and digital buzz.
High Table
The HighTable Purple Cow campaign immersed students in an experiential marketing challenge where they created bold, offline-first ideas to spark curiosity and conversation around real-world social dining.
Applying Seth Godin’s Purple Cow framework, students transformed public spaces into moments of surprise that amplified HighTable’s mission of meaningful, in-person connection. Through ideation, execution, and performance tracking, they learned how brands build awareness through provocation, storytelling, and cultural relevance, gaining practical insight into turning real-world experiences into shareable digital buzz.
