LIT is a one-of-a-kind
experiential
learning program
for the
next generation
of full stack marketers.

LIT is a one-of-a-kind experiential learning programme for the next generation of learners.

The LIT Learning Methodology

Challenge Introduction

Dive into the day's micro or live brief, igniting your creativity and problem-solving skills.

Hands-on Work & Presentation

Roll up your sleeves, put your knowledge into practice, and present your ideas with confidence.

Reflection

Join our dedicated reflection session led by experienced faculty to unlock macro-level perspectives, refine your approach, and celebrate your growth.

Lecture

Immerse yourself in comprehensive lectures delivered by dynamic industry professionals, equipping you with the insights and techniques to crack the challenge at hand.

Feedback & Evaluation

Receive unbiased and tangible feedback through evaluations from judges who will assess your work meticulously, providing market-relevant guidance to enhance your skills and performance.

Challenge Introduction

Lecture

Hands-on Work & Presentation

Reflection

Feedback & Evaluation

Full Stack Marketer

Embark on a captivating journey through the world of organic and paid media marketing as you unravel the secrets of authentic audience engagement & brand storytelling.

View Curriculum

EPIC 1
Social Media Maverick
In this Epic, you'll master the art of social media marketing, leveraging frameworks to create creative content and compelling strategies to captivate your audience and drive results in the ever-evolving digital landscape organically.
EPIC 2
Multimedia Maestro
Dive into the world of multimedia content creation, from videos to graphics, and learn how to craft visually stunning and engaging content that resonates with your target audience.
EPIC 3
r.o.i sAMURAI
Learn to generate a profitable return on investment (ROI) on your paid campaigns as you discover the science behind measuring, optimising and scaling your marketing efforts to achieve maximum returns, ensuring every marketing dollar counts.

CAREERS UNLOCKED

  • Content Strategist
  • Brand Storyteller
  • Influencer Marketing Coordinator
  • Email Marketing Specialist
  • Digital PR Specialist
  • Content Marketing Specialist
  • Social Media Manager
  • Community Manager

FULL STACK CREATOR

Unleash your creative genius in a learning journey designed for the modern creator. Explore content creation, design, and storytelling to build a strong personal brand and connect with your audience.

View Curriculum

EPIC 1
Serial Storyteller
Dive deeper into the art of storytelling, discovering how to create compelling narratives that keep your audience coming back for more, and building a strong personal brand as a content creator.
EPIC 2
Multimedia Maestro
Develop your skills as a multimedia creator, mastering the art of visual storytelling, and creating captivating content that stands out in a crowded digital landscape.
EPIC 3
CREATOR ARCHITECT
Learn to create, manage, and monetise digital communities and build curated audiences. Identify a valuable niche and build a relevant brand across platforms on social media.

Train under and get endorsed by a highly curated squad of industry veterans and practitioners

Learn from the best as you engage in challenges curated by experts and collect feedback and endorsements from them.
Nitish Mathur
Founder & CEO @ 3CANS | Account-Based & Growth Marketing | Best Selling Author
Nitesh Mohanty
Educator, Curator, Creative Director, Visual Artist, Photographer, Poet & Storyteller
Arihant Jain
CEO at WLDD
Ayush Wadhwa
Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor
Jaidev Kesti
Co- Founder and Chief Media Officer at WLDD
Vivekanand Kilari
Co-Founder & Content guy at WLDD
Farhan Rajani
Head of Influencer Marketing at WLDD
Advait Gupt
Co-Founder & CEO at Kulfi Collective | Forbes Asia Under 30 | INK Fellow
Pallav Bihani
Founder, Boldfit | Forbes 30 under 30 ASIA | Digital Business of the Year Amazon SMBHAV | INC42 Fast 42 | BW 40under40
Arjun Vaidya
Founder @ Dr. Vaidya's (acquired) I Venture Lead @Verlinvest I D2C Founder & Angel I Forbes Asia 30U30 I Podcast Host I BusinessWorld 40U40
Anuj Gosalia
Co-Founder & CEO · Terribly Tiny Tales
Nabh Gupta
Building IMDb for fans in India | Impact 40 Under 40
Tarun Makhija
Founder & CEO, TarunSpeaks | Educated 15,566+ individuals | Digital Marketing Trainer & Consultant | Corporate Trainer | Public Speaker |
Ron Bhuyan
Head Of Social and Content at TVS EV
Vaibhav Dhandha
Creative Director
Shubhangi Saxena
Art Director at Owled Media
Akanksha Jain
Content Lead | OWLED Media | Ex-Dentsu, Schbang |
Chaitanya Shinde
Motion Graphic Designer
Lakshaa Motiani
Senior Solutions Strategist | Creative Producer | GGI Impact MBA
Anurag E
Animator and Visual Designer

Complete Challenges And Build Your Profile

Receive Feedback

Receive feedback from field experts at a round level to perform better.

Collect Endorsements

Exceptional performances will help you collect skill endorsements from Industry Veterans

  • Communication
  • Negotiation
  • Marketing
  • Strategy

Build your Top Skills

Perform and excel in challenges to grow your skill level over time. Showcase your strong suits.

Map your Interests

Target challenges that cater to your interests and perform in them to grow your interest map

The Organic Media Odyssey

Embark on a captivating journey through the world of organic media as you unravel the secrets of authentic audience engagement and brand storytelling.

Complete Epic 2 to Unlock
Multimedia Maestro
Learn to generate creative assets across several mediums for a large marketing campaign. Expand your video and audio production skills, learn to editing and produce creative assets to support marketing strategies.
Complete Epic 2 to Unlock
Creator Architect
Learn to create, manage, and monetise digital assets and build curated audiences. Identify a valuable niche and build a relevant brand across mediums such as social media and email in a scalable fashion.

The Paid Media Mastery

Immerse yourself in the dazzling realm of paid media and unlock the power of targeted advertising and strategic ad campaigns.

Web Warrior
Gain expertise in web design and development, user experience, no code web development, and creating web funnels that convert!
Complete Epic 2 to Unlock
Multimedia Maestro
Learn to generate creative assets across several mediums for a large marketing campaign. Expand your video and audio production skills, learn to editing and produce creative assets to support marketing strategies.
Complete Epic 2 to Unlock
ROI Samurai
Learn to manage a sizeable performance marketing spends across multiple platforms and mediums. Enhance your knowledge of performance marketing, media planning, campaign management, ROI tracking, attribution and conversion optimisation.

Earn Epic Rewards

Embark on epic challenges, accumulate points, and reward yourself with irresistible indulgences.

Immerse yourself in over 100+ hours of experiential learning activities, along with another 100+ hours of facilitator-led master classes and lectures.
1:1 ratio between practical experiences and lectures to exercise to strengthen a solution and execution oriented mindset.
Embrace the power of peer-to-peer learning to team up with fellow LIT students to conquer epic challenges

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