LITXYOURBRAND

Give Nuvie a lane nobody else is standing in, positioned as neither gym-bro fuel nor wellness-girl clean eating.

Nuvie is a Bangalore-based protein brand making ready-to-drink shakes, bars and India's first protein coffee, built around solving for consistency rather than optimising for outcomes.

Build a social identity for Sportsyard distinct enough that you'd recognise its post scrolling past, without needing to see the name.

Sportsyard is Agilitas Sports' large-format sports retail destination in Bengaluru, housing 40,000+ products from 20+ global brands alongside pickleball courts, sneaker customisation and community events.

Find the extra ₹50 per order that Mumbai Pav Co.'s customers won't even notice spending, treating ₹350 as the floor and not the ceiling.

Mumbai Pav Co. is a Bangalore-based delivery restaurant bringing Mumbai street food like pav bhaji and vada pav to homes and corporate orders.

Build the playbook that lets Rameshwaram Cafe's founder walk away from an outlet for a week and have it run exactly the same.

Rameshwaram Cafe is a Bangalore-founded South Indian vegetarian restaurant chain built almost entirely around its founder's hands-on hospitality.

Write one 60-second story that makes Oatey sound like the upgrade, not the substitute, to anyone who assumes plant milk is a compromise.

Oatey is an Indian oat-milk brand competing against dairy in the growing plant-based beverages category.

Prove Kreo belongs in every room where someone sits for eight hours, not just a gamer's setup.

Kreo is an Indian gaming and creator-tech brand known for its gaming chairs and accessories.

Invent a Poptien flavour so good nobody clocks it's a supplement.

Poptien is India's first protein popcorn brand, a Bengaluru-based snack with 10g protein per serve in flavours like peanut butter and kimchi cheese.

Design the safety net that makes it unremarkable, not risky, for a Pronto worker to walk into a stranger's home for the day.

Pronto is an on-demand home services platform connecting women workers to households across Indian cities for cleaning and housekeeping.

Make sure shopping in a Snitch store doesn't feel like a step back in time, now that the brand has scaled past 100 outlets from its online-only roots.

Snitch is an Indian men's fast-fashion brand that built its name as a fast, online-first label before expanding into physical retail.

Find the trend your friend group already lives in that Myntra has no section for, before it becomes obvious to everyone else.

Myntra is India's leading online fashion and lifestyle retail platform.