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The Scapia Leap Year campaign challenged students to act as a full creative agency, building an online-first growth strategy around the idea of “taking the leap.” Through short-form content, creator collaborations, and data-backed distribution, they learned to blend culture, creativity, and performance marketing, turning bold travel aspirations into measurable signups.
Scapia
The Scapia Leap Year campaign immersed students in a high-energy, online-first growth challenge where they acted as a full-fledged creative agency for Scapia. Built around the idea of “taking the leap,” the campaign invited young Indians to imagine a year of fully funded travel and freedom, and challenged students to translate that dream into content people couldn’t ignore.
Through short-form videos, creator challenges, memes, testimonials, and real-world vox pops, students turned aspiration into action, driving signups through sharp storytelling, strong calls to action, and data-backed amplification using UTMs. The experience pushed them to think like modern marketers, blending culture, creativity, and performance, while learning how bold ideas, authentic content, and smart distribution come together to spark excitement and convert attention into real participation.
