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The Toy Product Management challenge places students in the role of product managers, guiding a children’s toy from insight to launch under a strict 300-gram 3D-printing constraint. Through research, prototyping, branding, and pricing, they experience the full product development lifecycle, learning to translate consumer insights into a differentiated, feasible, and market-ready business proposal grounded in real-world strategy.
DICE Toy Labs
This Toy Product Management challenge places students in the role of product managers at a fictional toy company, responsible for taking a children’s toy from insight to launch. Working within a strict 300-gram 3D-printing constraint, teams research the 3–7 age segment, identify unmet play and parent needs, and design an age-appropriate, safe, and engaging toy concept that balances creativity with real-world feasibility.
Across market research, competitor analysis, prototyping, branding, and pricing, students experience the full product development lifecycle. They learn how to translate consumer insight into a differentiated value proposition, make design decisions under material and safety constraints, and position a product through clear branding and justified pricing. The final outcome is a complete business proposal that mirrors how real consumer products are conceived, built, and taken to market, grounded in strategy, not just ideas.
