It's 2030. Your degree is outdated. Your resume is irrelevant.
Could you handle a challenge from the future?
Experience business where it actually happens - including a national-level immersion into Gujarat’s industrial ecosystem.
From idea to execution - you get full startup incubation support at LIT, with everything in place to help you build and launch confidently.
Regular offsite and industry visits give you exposure to how real businesses operate - up close, not just in theory.
We’re committed to your success, ensuring you land the job of your dreams!
Join forces with industry leaders and innovators, opening doors to exciting opportunities.
Get your startup off the ground by either building it from the ground up or launching it straight into the market!
From idea to revenue. Build businesses that don't just launch, they last.
Applications Open
QualificationHigh School Graduate
18 years and above
The LIT School Next Gen Business Program awards a BBA Degree Certificate from a UGC-accredited university.
Done with 12th, not interested in a regular theoretical BCom or BBA
Want to work at a fast-growing startup on day one, not after two years of theory.
Want to understand how businesses actually run — sales, marketing, finance, ops — all of it.
Inheriting a business but have no idea how to market it, grow it, or take it online.
Not a Promise. A System.
Choose Your Outcome
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We don’t fund ideas. We fund traction
Everything you need to go from
Not a Promise. A System.
Everything you need to go from
Choose Your Outcome
We don’t fund ideas. We fund traction
Learn the fundamentals about what it takes to become an effective founder
Overview
Step into the role of an entrepreneur and master the core principles of business, economics, and strategy. Gain insights into consumer behavior, market dynamics and financial planning. This EPIC equips you to innovate and build a strong foundation for future success.
Overview
Step into the role of an entrepreneur and master the core principles of business, economics, and strategy. Gain insights into consumer behavior, market dynamics and financial planning. This EPIC equips you to innovate and build a strong foundation for future success.
NGL
Guided by
Arjit Singh
Co-Founder @ Flyzy
Ownly
Guided by
Veda Nadendla
Program Head @ LIT School
Supply 6
Guided by
Pawas Jain
Executive Vice President - Strategy @ Media & Content
Circle Store
Guided by
Ken Matthew
Marketing Consultant @ Unigage
AI doesn't know where your business should go. It just gets you there faster once you do. Next Gen Business builds the full-stack operator: someone who understands product, marketing, finance, and ops end to end. Then AI becomes the engine to move across all of it at speed.
Most business decisions rely on scattered, messy data.
Turn raw data into a clear, 1-page decision brief.
One great piece of content is created.
Turn one idea into a week of platform-ready content.
Performance marketing involves constant testing and optimization.
Maximize return on ad spend, continuously.
Most businesses focus on acquiring customers.
Turn first-time users into long-term customers.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
Builds and scales a startup from the ground up, driving vision, strategy, product development, and team growth toward market success.
Work directly with founders on high-impact initiatives and critical decisions. Act as an extension of leadership across strategy, operations, and execution.
Experiments with marketing, product, and distribution tactics to accelerate user and revenue growth.
Shapes brand perception through strategy, messaging, identity, and consumer communication.
Manage product listings, optimize conversion funnels, coordinate with logistics, handle customer queries, and support online sales operations.
Executes online marketing activities like SEO, content, email, and campaign operations.
Conduct customer interviews, design surveys, analyze market data, and create insights reports that inform product and marketing decisions.
Supports leadership on strategy, operations, and execution across the business.
Support operational workflows including vendor coordination, process documentation, supply chain tracking, and compliance management.
Manage CRM data, qualify leads, coordinate sas processes, prepare proposals, and support revenue operations.
Analyze business metrics, build reports and dashboards, support financial modeling, and provide data-driven recommendations.
Join early-stage startups with multi-functional capabilities across research, product, marketing, operations, and growth
3-Year BBA in Digital Business & Entrepreneurship. Admission is subject to IIM Bangalore’s own requirements.
Online BBA Programme
Upon graduation, students receive an Industry-Recognised Certificate for the Undergraduate Programme in Next Gen Business, awarded by LIT School.
Alongside their Next Gen Business journey, students may choose to pursue either an Online BBA degree from Manipal University, recognised by the UGC, or the BBA programme from IIM Bangalore, awarded under the provisions of the IIM Act, 2017.
This flexible structure enables students to earn a recognised undergraduate qualification while remaining fully immersed in real-world projects, industry challenges, and venture building at LIT School.
Designed for students who have gone beyond academics to build, lead, or create real-world impact.
SpecialScholarships
We Provide 100% Placement Assistance!
I joined LIT as an absolute beginner, with only one video edit ever to my name. I was skeptical at first, but LIT surprised me by helping me develop both skills and character. From someone who couldn’t even step on stage, I ended up giving a 30-minute presentation by the end of the course. Overall, LIT was a great experience for me.
LIT School has been my magical place where I got to unlock my hidden potential and got my confidence back. Everyone deserves a space where people not only push you to be better professionally, but also to become the best version of yourself.
Before LIT, I was a software engineer with no marketing skills and a fear of being on camera. LIT taught me marketing, content creation, and the metrics that matter, while pushing me to create viral content. The challenges trained me to execute fast, helping me grow a startup to 25K+ downloads and gain 32K followers organically. LIT taught me to turn ideas into results.
LIT was a transformative milestone, bringing my ideas to life and giving me a platform to showcase my abilities. Its hands-on approach gave invaluable insights into modern marketing and running an agency, from pitching to delivering projects. This practical journey fueled personal growth and self-discovery, leaving a lasting impact on my professional and personal life.
LIT School made learning fun and easy for me. It helped me understand things better, grow in marketing, and connect with industry leaders.
Working with Tier 1 clients once felt impossible, as opportunities seemed tied to years of experience, not skill. LIT shattered that mindset, gave me the skills and opportunities, and instilled the belief that no goal is out of reach.
I chose the Creator Marketer course at LIT, and it transformed my knowledge of marketing. I learned about content creation, funnel building, and reaching potential clients. The frameworks and mentor guidance were a game-changer, especially for pitching myself and my ideas. LIT gave me valuable exposure to marketing and practical skills I can apply immediately.
My favourite LIT memory is the Dream a Dozen challenge. I sat with my team, threw out wild ideas, worked like mad, and when it came together, it hit. That feeling when people love your idea and clap for it is like rocket fuel, you just want the next challenge immediately. LIT didn’t just teach me; it lit the fire and marked the start of something big for me.
Even after college, I had no clarity about my strengths and no solid answer to “Why should we hire you?” At LIT, through practical, consistent work, I discovered my strengths, built skills I’d always wanted, and gained clarity and confidence. Today, I can answer that question with certainty and stand out in interviews with the skills and experience I’ve gained.
Before LIT, I struggled with low confidence and found it difficult to talk to strangers. Speaking on stage felt impossible, during my first presentation, I went completely blank. Over time at LIT, my personality and skills grew, helping me build the confidence I lacked. By the end of the course, I had overcome my stage fear and could make friends with ease.
Back in college, I always felt like I didn’t belong. At LIT, I felt a sense of belonging with people from different backgrounds and goals. The best part was how we came together to solve problems and move ahead, even with different aims. The crowd at LIT was driven, passionate, and always creating, which motivated me to achieve my goals as well.
LIT was a pivotal point in my life. While education is vital, there were times when educators didn’t care much about student growth. At LIT, people cared. I found a community that pushed me to grow, dream bigger, and believe in myself. The lessons, friendships, and support will stay with me for life. LIT was, is, and will always remain my family.
I joined LIT as an absolute beginner, with only one video edit ever to my name. I was skeptical at first, but LIT surprised me by helping me develop both skills and character. From someone who couldn’t even step on stage, I ended up giving a 30-minute presentation by the end of the course. Overall, LIT was a great experience for me.
LIT School has been my magical place where I got to unlock my hidden potential and got my confidence back. Everyone deserves a space where people not only push you to be better professionally, but also to become the best version of yourself.
Before LIT, I was a software engineer with no marketing skills and a fear of being on camera. LIT taught me marketing, content creation, and the metrics that matter, while pushing me to create viral content. The challenges trained me to execute fast, helping me grow a startup to 25K+ downloads and gain 32K followers organically. LIT taught me to turn ideas into results.
LIT was a transformative milestone, bringing my ideas to life and giving me a platform to showcase my abilities. Its hands-on approach gave invaluable insights into modern marketing and running an agency, from pitching to delivering projects. This practical journey fueled personal growth and self-discovery, leaving a lasting impact on my professional and personal life.
LIT School made learning fun and easy for me. It helped me understand things better, grow in marketing, and connect with industry leaders.
Working with Tier 1 clients once felt impossible, as opportunities seemed tied to years of experience, not skill. LIT shattered that mindset, gave me the skills and opportunities, and instilled the belief that no goal is out of reach.
I chose the Creator Marketer course at LIT, and it transformed my knowledge of marketing. I learned about content creation, funnel building, and reaching potential clients. The frameworks and mentor guidance were a game-changer, especially for pitching myself and my ideas. LIT gave me valuable exposure to marketing and practical skills I can apply immediately.
My favourite LIT memory is the Dream a Dozen challenge. I sat with my team, threw out wild ideas, worked like mad, and when it came together, it hit. That feeling when people love your idea and clap for it is like rocket fuel, you just want the next challenge immediately. LIT didn’t just teach me; it lit the fire and marked the start of something big for me.
Even after college, I had no clarity about my strengths and no solid answer to “Why should we hire you?” At LIT, through practical, consistent work, I discovered my strengths, built skills I’d always wanted, and gained clarity and confidence. Today, I can answer that question with certainty and stand out in interviews with the skills and experience I’ve gained.
Before LIT, I struggled with low confidence and found it difficult to talk to strangers. Speaking on stage felt impossible, during my first presentation, I went completely blank. Over time at LIT, my personality and skills grew, helping me build the confidence I lacked. By the end of the course, I had overcome my stage fear and could make friends with ease.
Back in college, I always felt like I didn’t belong. At LIT, I felt a sense of belonging with people from different backgrounds and goals. The best part was how we came together to solve problems and move ahead, even with different aims. The crowd at LIT was driven, passionate, and always creating, which motivated me to achieve my goals as well.
LIT was a pivotal point in my life. While education is vital, there were times when educators didn’t care much about student growth. At LIT, people cared. I found a community that pushed me to grow, dream bigger, and believe in myself. The lessons, friendships, and support will stay with me for life. LIT was, is, and will always remain my family.
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LIT isn't run by academics, it's driven by the creators, marketers, and founders shaping the future. Our mentors come from the trenches, not textbooks.
Unlike traditional colleges that focus on theory and outdated syllabi, The LIT School is built around real-world challenges. Our students don’t just study marketing or entrepreneurship they live it by working directly with brands, solving 50–100+ real briefs, and learning from industry leaders.
Next Gen Business Programme (36 months) – A comprehensive entrepreneurship program that transforms ambitious individuals into Builder-Marketer-Operators who can conceive a business idea, validate it, build an MVP, acquire customers, optimize for profitability, and scale systematically. Covers business fundamentals, research, product development, brand building, paid acquisition, D2C operations, campaign orchestration, lifecycle marketing, operations, fundraising, and team leadership through hands-on challenge-based learning experiences.
The Next Gen Business Programme is a 36-month program that provides deep skill development and real business building through 12 progressive Epics across 4 phases: Foundation (Epics 1-3), Marketing & Brand (Epics 4-6), Operations & Scale (Epics 7-9), and Leadership & Capital (Epics 10-12). You graduate as a complete entrepreneur ready to launch and scale profitable ventures with a portfolio of proof including launched products, proven campaigns, and measurable business outcomes.
Also asked...
Step 1
Learn how product, brand, growth, operations, and capital work as one system.
Step 2
Use AI for market analysis, campaign planning, operational workflows, and decision support.
Step 3
Execute across functions with the confidence and speed of someone who's already built it.
AI doesn't know where your business should go. It just gets you there faster once you do. Next Gen Business builds the full-stack operator: someone who understands product, marketing, finance, and ops end to end. Then AI becomes the engine to move across all of it at speed.
Step 1
Learn how product, brand, growth, operations, and capital work as one system.
Step 2
Use AI for market analysis, campaign planning, operational workflows, and decision support.
Step 3
Execute across functions with the confidence and speed of someone who's already built it.
