From idea to revenue. Build businesses that don't just launch, they last.
High School Graduate
18 years and above
Students may choose to opt in for a BBA Degree pathway with a UGC accredited university alongside the programme.
Experience business where it actually happens - including a national-level immersion into Gujarat’s industrial ecosystem.
From idea to execution - you get full startup incubation support at LIT, with everything in place to help you build and launch confidently.
Regular offsite and industry visits give you exposure to how real businesses operate - up close, not just in theory.
We’re committed to your success, ensuring you land the job of your dreams!
Join forces with industry leaders and innovators, opening doors to exciting opportunities.
Get your startup off the ground by either building it from the ground up or launching it straight into the market!
Done with 12th, not interested in a regular theoretical BCom or BBA
Want to work at a fast-growing startup on day one, not after two years of theory.
Want to understand how businesses actually run — sales, marketing, finance, ops — all of it.
Inheriting a business but have no idea how to market it, grow it, or take it online.
Not a Promise. A System.
Choose Your Outcome
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We don’t fund ideas. We fund traction
Everything you need to go from
Not a Promise. A System.
Everything you need to go from
Choose Your Outcome
We don’t fund ideas. We fund traction
Learn the fundamentals about what it takes to become an effective founder
Overview
Step into the role of an entrepreneur and master the core principles of business, economics, and strategy. Gain insights into consumer behavior, market dynamics and financial planning. This EPIC equips you to innovate and build a strong foundation for future success.
Overview
Step into the role of an entrepreneur and master the core principles of business, economics, and strategy. Gain insights into consumer behavior, market dynamics and financial planning. This EPIC equips you to innovate and build a strong foundation for future success.
NGL
Guided by
Arjit Singh
Co-Founder @ Flyzy
Ownly
Guided by
Veda Nadendla
Program Head @ LIT School
Supply 6
Guided by
Pawas Jain
Executive Vice President - Strategy @ Media & Content
Circle Store
Guided by
Ken Matthew
Marketing Consultant @ Unigage
AI doesn't know where your business should go. It just gets you there faster once you do. Next Gen Business builds the full-stack operator: someone who understands product, marketing, finance, and ops end to end. Then AI becomes the engine to move across all of it at speed.
Step 1
Learn how product, brand, growth, operations, and capital work as one system.
Step 2
Use AI for market analysis, campaign planning, operational workflows, and decision support.
Step 3
Execute across functions with the confidence and speed of someone who's already built it.
Most business decisions rely on scattered, messy data.
Turn raw data into a clear, 1-page decision brief.
One great piece of content is created.
Turn one idea into a week of platform-ready content.
Performance marketing involves constant testing and optimization.
Maximize return on ad spend, continuously.
Most businesses focus on acquiring customers.
Turn first-time users into long-term customers.
LIT isn't run by academics, it's driven by the creators, marketers, and founders shaping the future. Our mentors come from the trenches, not textbooks.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
Designed for students who have gone beyond academics to build, lead, or create real-world impact.
SpecialScholarships
We Provide 100% Placement Assistance!
From software engineer to marketer. Grew a startup to 25K+ downloads and 32K followers.
Joined with one video edit. Left confidently delivering 30-minute presentations.
Unlocked her creative strengths and rebuilt her confidence.
Learnt to run an agency, from pitching clients to delivering projects.
Built practical marketing skills and connections with industry leaders.
Gained the skills and confidence to pursue Tier 1 clients.
Learnt content, funnels and how to pitch himself to clients.
Turned team ideas into work people loved in the Dream a Dozen challenge.
Built practical skills and the confidence to stand out in interviews.
Went blank in his first presentation. Overcame stage fear by the end.
Found a driven creative community that pushed her to aim higher.
Found mentors and a community that pushed him to grow and dream bigger.
From software engineer to marketer. Grew a startup to 25K+ downloads and 32K followers.
Joined with one video edit. Left confidently delivering 30-minute presentations.
Unlocked her creative strengths and rebuilt her confidence.
Learnt to run an agency, from pitching clients to delivering projects.
Built practical marketing skills and connections with industry leaders.
Gained the skills and confidence to pursue Tier 1 clients.
Learnt content, funnels and how to pitch himself to clients.
Turned team ideas into work people loved in the Dream a Dozen challenge.
Built practical skills and the confidence to stand out in interviews.
Went blank in his first presentation. Overcame stage fear by the end.
Found a driven creative community that pushed her to aim higher.
Found mentors and a community that pushed him to grow and dream bigger.
Unlike traditional colleges that focus on theory and outdated syllabi, The LIT School is built around real-world challenges. Our students don’t just study marketing or entrepreneurship they live it by working directly with brands, solving 50–100+ real briefs, and learning from industry leaders.
Next Gen Business Programme (36 months) – A comprehensive entrepreneurship program that transforms ambitious individuals into Builder-Marketer-Operators who can conceive a business idea, validate it, build an MVP, acquire customers, optimize for profitability, and scale systematically. Covers business fundamentals, research, product development, brand building, paid acquisition, D2C operations, campaign orchestration, lifecycle marketing, operations, fundraising, and team leadership through hands-on challenge-based learning experiences.
The Next Gen Business Programme is a 36-month program that provides deep skill development and real business building through 12 progressive Epics across 4 phases: Foundation (Epics 1-3), Marketing & Brand (Epics 4-6), Operations & Scale (Epics 7-9), and Leadership & Capital (Epics 10-12). You graduate as a complete entrepreneur ready to launch and scale profitable ventures with a portfolio of proof including launched products, proven campaigns, and measurable business outcomes.
Also asked...
You'll build real businesses, not just case studies. Launch actual products, run real ad campaigns with measurable ROI, grow authentic audiences, generate revenue, and create a portfolio of proof. You'll master industry-standard tools like Shopify, Google Ads, Meta Ads, HubSpot/Klaviyo, Google Analytics 4, and CRM systems while building actual businesses that generate contribution margin, not just theoretical knowledge.
While BBAs focus on case studies and theory, Next Gen Business is 100% practical application. You don't analyze businesses. You build them. Every decision connects to P&L outcomes. You master every function a modern business needs (research, product, brand, marketing, operations, finance, fundraising, team building) rather than specializing prematurely. You graduate with a portfolio of launched products, proven campaigns, and real revenue, not just a degree.
Varun Mayya, Raj Shamani, Ganesh Prasad (ThinkSchool), Kusha Kapila, Sabeer Bhatia, Orry, Aman Gupta, Ananya Birla, Parul Gulati, and more!
Each EPIC lasts around 45-60 days, giving students enough time to deeply understand each topic. Creatorpreneur includes 12 comprehensive Epics covering Founder Fundamentals, Research, Product Development, Identity Engineering, Storytelling, Brand Building, Distribution, D2C Operations, Marketplace Mastery, Leadership, Business Operations, and Fundraising, with 120 real-world challenges total.
Don't Worry! All classes are recorded and uploaded to a shared Google Drive, along with notes, so you can catch up anytime!
The LIT School only takes in 50 students per batch.
Step 1: Fill in the application with details along with answering the SOP Questions on the basis of which your applications may or may not be shortlisted.
Step 2: If your application has been shortlisted, your Interview will be scheduled for you and the details will be sent to you via email.
Step 3: If you get accepted through the interview round for The LIT School, the final steps would be to reserve your seat by paying the admission fees.
Yes, through the LITMUS Test and an interview, which evaluates creativity, originality, relatability, and pitch of a solution to a brand brief.
Through this process, the students can avail a 5%, 8%, 12%, or 15% based on their performance.
Yes – The LIT School provides 100% lifetime placement assistance!
You'll be equipped to conquer 12 distinct professional roles: Next Gen Founder, Founder's Office, Growth Associate, Brand Manager (Junior/Assistant), D2C Associate, Digital Marketing Executive, Market Research Analyst, Associate to Chief of Staff, Business Operations Associate, Sales Coordinator, Operations Analyst, and Startup Founding Team Member. The multi-functional mastery makes you versatile across these roles and ready to excel in any high-growth company or launch your own venture.
The LIT School Next Gen-Business Program awards a BBA degree certificate from a UGC-accredited university.
While the academic degree is conferred by the university partner, LIT School retains full control over the program curriculum and delivery. This ensures academic rigor combined with industry relevance, allowing the curriculum to remain agile and continuously aligned with evolving market trends, emerging technologies, and the demands of the modern business and creator economy.
A BBA Equivalent degree and a LIT Profile showcasing all challenges completed, brand partnerships worked on, stories of business ventures built, and mentor endorsements via LinkedIn. You'll also graduate with comprehensive entrepreneurship skills covering business intelligence, brand architecture, content production, audience engineering, product development, D2C operations, marketplace mastery, leadership, operations, and fundraising capabilities.
Yes. Upon successful completion, students may pursue further education, including master’s degree programs, subject to the admission requirements of the respective institutions.
Fill the form to apply and talk to our counsellor
