Creator Marketer
CreatorPreneur
Creator+
Next Gen Business
From idea to revenue. Build businesses that don't just launch, they last.

Next Gen Business

In Partnership with Medhavi Skills University
Applications Open
OUR STUDENTS HAVE WORKED WITH
Location
Offline
LIT Campus Jayanagar, Bengaluru
DURATION
24+12 Months
Including 6 months of internship & 6 months of incubation
START DATE
18th August
2026
QUALIFICATION & mode

High School Graduate

18 years and above

Full Time

Hands-on projects & practice
Small Business
Owners
Owners looking to grow online and scale using modern digital strategies.
Aspiring
Founders
Hands-on learners who want to build real businesses, not just study theory.
Career
Transitioners
For professionals or students tired of routine paths, ready to pivot toward the fast-growing, rewarding world of entrepreneurship.

LIT Score

The LIT journey consists of six core domains. Students earn LIT Score points by participating in activities within these domains.

45%

PROGRAM
Master the full LIT curriculum through structured, hands-on learning built on the LIT Learning Methodology.

15%

GIGS
Apply your skills in the real world by completing gigs that match your level and build your creator career portfolio.

10%

Stay sharp with real-time classes triggered by major news events that shape markets, culture and innovation.
PULSE

10%

Learn practical, everyday abilities that make you independent, like fixing a flat tyre, handling basic finances, or managing home essentials.
LIFE SKILLS

10%

Build strong daily habits through guided workouts and routines designed to improve your overall strength, stamina and well-being.
FITNESS

10%

Break down real-world brand, business and creator cases to understand how strategies are executed in the market.
CASE STUDIES

The LIT Learning

Methodology
01

Learn

Learn

CHALLENGE INTRODUCTION
Students are challenged with real-life industry briefs related to the topic at hand from various companies.
INDUSTRY EXPERTS
Industry experts interact with students and consult them on the solutions &  receive structured mentorship from these experts on how to solve the challenge presented.
02

Innovate

Hands on application
You will then spend your time in the innovate area to apply your skills and produce an output
Doubt Solving
You will have access to in house specialist trainers who will help you get unstuck every time you need help.
03

Transform

Feedback and Rating
Get on stage & pitch your final output to judges who will evaluate you & provide you with credible feedback
Portfolio Building
All your interactions with a judge will be catalogued for you in the form of a Portfolio on the LIT Platform!

The Learn Arena

CHALLENGE INTRODUCTION

Students are challenged with real-life industry briefs related to the topic at hand from various companies.

INDUSTRY EXPERTS

Industry experts interact with students and consult them on the solutions &  receive structured mentorship from these experts on how to solve the challenge presented.

You’re stepping onto the streets of Koramangala, Bangalore — but this time, your mouth is taped shut. You can’t speak a single word.

You’re selling Super You products using only written copy and visuals.
Every sale depends on how powerfully you can communicate without saying a thing!

The Innovate Arena

HANDS on application

You will then spend your time in the innovate area to apply your skills and produce an output

HANDS on application

You will then spend your time in the innovate area to apply your skills and produce an output

The Transform Arena

Feedback and Rating

Students are challenged with real-life industry briefs related to the topic at hand from various companies.

INDUSTRY EXPERTS

Industry experts interact with students and consult them on the solutions &  receive structured mentorship from these experts on how to solve the challenge presented.

Experience our Curriculum

// EPIC 01
Content Creation

Founder Fundamentals

// EPIC 01
Business Fundamentals

Founder Fundamentals

Step into the role of an entrepreneur and master the core principles of business, economics, and strategy. Gain insights into consumer behavior, market dynamics, and financial planning. This EPIC equips you to innovate and build a strong foundation for future success.

Business model canvas design
Unit economics & financial planning
Market sizing (TAM/SAM/SOM)
Pricing strategies & revenue models
⁠P&L statements & cash flow management
Consumer behaviour analysis
⁠Financial forecasting & budgeting
Market dynamics & competitive analysis
Strategic thinking & business planning
// EPIC 02
Market & Consumer Insights

Research Ranger

Replace guesswork with clarity.

// EPIC 02
Market & Consumer Insights

Research Ranger

Replace guesswork with clarity.

Turn messy inputs interviews, surveys, social chatter, and market scraps into testable plans that answer “what to learn next and why.” Master hypotheses, bias-aware research, survey design, market sizing, JTBD personas, pricing probes, and decision briefs that actually steer strategy.

Hypothesis testing & validation
Qualitative research methods
Survey design & data collection
Market intelligence & analysis
JTBD (Jobs-to-be-Done) personas
Bias-aware fieldwork
⁠Pricing probes & market research
Decision briefs & synthesis
Pattern recognition & insights
// EPIC 03
Product Innovation & Management

Product Pioneer

// EPIC 03
Product Innovation & Management

Product Pioneer

Design, test, and refine digital products that solve real-world problems with a community-first approach. Learn to align problem-solution fit with market demand while creating impactful products. This EPIC trains you to innovate and lead in product management.

⁠Problem-solution fit validation
MVP development & prototyping
User journey mapping
Product roadmap planning
⁠Community-driven development
User testing & feedback loops
Product-market fit analysis
⁠Agile product management
Innovation & design thinking
// EPIC 04
Community Building & Engagement

New Media Maverick

Replace last-minute chaos with unstoppable content flow.

// EPIC 04
Community Building & Engagement

New Media Maverick

Replace last-minute chaos with unstoppable content flow.

New Media Maverick are marketing system builders who design workflows, calendars, and playbooks to ensure creativity flows smoothly. They transform chaos into consistency, ensuring every idea is developed, packaged, & delivered.

Content & platform strategy
Social media management & optimization
Community building & engagement
Creator & influencer partnerships
Trend spotting & cultural intelligence
AI & automation integration
Relationship & collaboration skills
Brand voice & consistency
// EPIC 06
Performance Marketing & Analytics

ROI Samurai

Replace reckless spending with disciplined scaling.

// EPIC 05
Performance Marketing & Analytics

ROI Samurai

Replace reckless spending with disciplined scaling.

Paid ads need a clear strategy to avoid wasting money. The ROI Samurai creates efficient ad systems, tests strategies, and scales successful ones to ensure ad spend leads to real growth.

Campaign setup & optimization
Metrics & performance tracking
Audience targeting & segmentation
Creative testing & iteration
Landing page & conversion optimization
Data-driven decision-making
Budget & bid management
Strategic thinking & business acumen
Problem-solving under pressure
Adaptability & execution speed
// EPIC 07
Brand Strategy & Identity

Brand Builder

Replace “just writing something nice” with strategic positioning.

// EPIC 06
Brand Strategy & Identity

Brand Builder

Replace “just writing something nice” with strategic positioning.

Brand Builders clarify chaotic ideas into clear promises, memorable voices, and compelling stories that boost sales. They connect all ads, posts, and pitches by establishing the brand's backbone.

Brand strategy & positioning
Consumer psychology & persuasion
Market & competitor analysis
Visual identity & brand design
Brand storytelling & voice
Strategic thinking & planning
Empathy & cultural intelligence
Pricing & offer architecture
Crisis & reputation management
Brand guardianship
// EPIC 08
Direct to Customer Business Deep Dive

D2C Odyssey

// EPIC 07
Direct to Customer Business Deep Dive

D2C Odyssey

Master the end-to-end journey of building, scaling, and sustaining a successful D2C brand. Gain hands-on experience in product development, branding, and operational excellence. This EPIC prepares you to thrive in the dynamic D2C landscape with strategic and data-driven tools.

E-commerce store setup & management
Customer acquisition funnels
Product photography & visual assets
⁠Inventory forecasting & management
Data-driven D2C growth
Email marketing & automation
Operational excellence
// EPIC 09
Integrated Campaign Management

Campaign Commando

Replace random ads with coordinated missions.

// EPIC 08
Integrated Campaign Management

Campaign Commando

Replace random ads with coordinated missions.

Launching a campaign requires detailed planning and execution. The Campaign Commando excels at coordinating strategies, aligning teams, managing resources, and hitting targets, ensuring smooth operations from start to finish.

GTM strategy & execution
Campaign planning & coordination
Financial modeling & P&L
Risk & crisis handling
Leadership & team management
Vendor negotiation & management
Communication & stakeholder alignment
// EPIC 10
End-to-End Business Operations

Business Baron

Replace random ads with coordinated missions.

// EPIC 09
Conversion & Lifecycle Growth Machine

Lifecycle Orchestrator

Lifecycle Orchestrator helps you turn one-time customers into repeat buyers. You’ll learn how to re-engage users through email, SMS, push, and web using smart journeys, personalization, and automation. The program focuses on building retention, increasing repeat purchases, and tracking real impact through analytics and dashboards that show long-term customer value.

Lifecycle Architecture
Multi-Channel Orchestration
Email Marketing
SMS Marketing
Push Notifications
Personalization Systems
Behavioral Triggers
HubSpot
Cohort Analysis
CLV Modeling
// EPIC 10
End-to-End Business Operations

Business Baron

Replace random ads with coordinated missions.

// EPIC 10
End-to-End Business Operations

Business Baron

Master the essentials of running a profitable venture, whether you're solo or in a team. Learn how sales, operations, finance, and compliance work together to build a strong business. Strengthen your systems, improve margins, and grow with confidence as you move from operator to entrepreneur.

Sales process design & execution
Supply chain & vendor management
Operational systems & SOPs
Financial accounting & bookkeeping
Compliance & legal foundations
Deal closing & negotiation
Margin optimization & profitability
Working capital management
Business resilience & sustainability
// EPIC 11
Finding, Raising & Deploying Capital for Business

Capital Crusader

// EPIC 11
Finding, Raising & Deploying Capital for Business

Capital Crusader

Learn how to fund and scale your venture with smart capital strategies. Build strong fundraising skills, understand valuation and term sheets, and manage investors while protecting equity and control.

Fundraising narratives & pitch crafting
Investor relations & networking
Term sheet negotiation
Capital deployment & allocation
Bootstrapping vs. fundraising strategy
Investor landscape navigation
Dilution optimization & equity management
⁠Growth capital strategy
Investor landscape navigation
// EPIC 12
People Management & Leadership

Squad Sculptor

// EPIC 12
People Management & Leadership

Squad Sculptor

Cultivate leadership and HR skills to build and scale high-performing teams. Learn to design organizational processes, foster engagement, and manage people effectively. This EPIC prepares you to lead with confidence and align teams with business objectives.

Hiring frameworks & talent acquisition
Team alignment & goal setting
Team alignment & goal setting
Performance management systems
Team dynamics & culture building
Compensation design & structures
⁠Leadership & people management
Employee engagement strategies
Organizational design & processes
01

Learn

CHALLENGE INTRODUCTION
Students are challenged with real-life industry briefs related to the topic at hand from various companies.
INDUSTRY EXPERTS
Industry experts interact with students and consult them on the solutions &  receive structured mentorship from these experts on how to solve the challenge presented.
01

Learn

CHALLENGE INTRODUCTION
Students are challenged with real-life industry briefs related to the topic at hand from various companies.
INDUSTRY EXPERTS
Industry experts interact with students and consult them on the solutions &  receive structured mentorship from these experts on how to solve the challenge presented.
01

Learn

CHALLENGE INTRODUCTION
Students are challenged with real-life industry briefs related to the topic at hand from various companies.
INDUSTRY EXPERTS
Industry experts interact with students and consult them on the solutions &  receive structured mentorship from these experts on how to solve the challenge presented.
01

Learn

CHALLENGE INTRODUCTION
Students are challenged with real-life industry briefs related to the topic at hand from various companies.
INDUSTRY EXPERTS
Industry experts interact with students and consult them on the solutions &  receive structured mentorship from these experts on how to solve the challenge presented.
No items found.

Life at LIT

Why Real-World Beats Rote Learning in the AI Age
When Varun Mayya addressed LIT students, he called out education's biggest flaw: we're memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
Authenticity Over Algorithm
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
Visit to Scott International
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Learning by Design: Making Ideas Stick Like Glue
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
NAMMA CREATOR CARNIVAL
Sorted Studio Field Trip
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
From Reach to Revenue
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
Beat Gurus Music Band Challenge
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Grit Over Glamour: Building Beauty with Brains and Budget
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
The Strategic Mind Behind Viral Chaos
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
NGO Fundraiser with WLDD
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
From Dorm Room to Microsoft: The Hotmail Hustle
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Beat Gurus Music Band Challenge
Through strStudents formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.ategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
Ness Preschool Video Project
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
Why Real-World Beats Rote Learning in the AI Age
When Varun Mayya addressed LIT students, he called out education's biggest flaw: we're memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
Authenticity Over Algorithm
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
Visit to Scott International
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Learning by Design: Making Ideas Stick Like Glue
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
NAMMA CREATOR CARNIVAL
Sorted Studio Field Trip
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
Why Real-World Beats Rote Learning in the AI Age
When Varun Mayya addressed LIT students, he called out education's biggest flaw: we're memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
Authenticity Over Algorithm
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
Authenticity Over Algorithm
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
Learning by Design: Making Ideas Stick Like Glue
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
NAMMA CREATOR CARNIVAL
Sorted Studio Field Trip
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
Why Real-World Beats Rote Learning in the AI Age
When Varun Mayya addressed LIT students, he called out education's biggest flaw: we're memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
Authenticity Over Algorithm
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
Authenticity Over Algorithm
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
Learning by Design: Making Ideas Stick Like Glue
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
NAMMA CREATOR CARNIVAL
Sorted Studio Field Trip
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
From Reach to Revenue
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
Grit Over Glamour: Building Beauty with Brains and Budget
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
The Strategic Mind Behind Viral Chaos
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
NGO Fundraiser with WLDD
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
From Dorm Room to Microsoft: The Hotmail Hustle
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Beat Gurus Music Band Challenge
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Ness Preschool Video Project
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
From Reach to Revenue
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
Grit Over Glamour: Building Beauty with Brains and Budget
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
The Strategic Mind Behind Viral Chaos
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
NGO Fundraiser with WLDD
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
From Dorm Room to Microsoft: The Hotmail Hustle
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Beat Gurus Music Band Challenge
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Ness Preschool Video Project
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
From Reach to Revenue
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
Grit Over Glamour: Building Beauty with Brains and Budget
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
The Strategic Mind Behind Viral Chaos
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
NGO Fundraiser with WLDD
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
From Dorm Room to Microsoft: The Hotmail Hustle
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Beat Gurus Music Band Challenge
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Ness Preschool Video Project
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.

Roles You’ll Conquer

Next Gen Founder

Builds and scales a startup from the ground up, driving vision, strategy, product development, and team growth toward market success.

Founder's Office

Work directly with founders on high-impact initiatives and critical decisions. Act as an extension of leadership across strategy, operations, and execution.

Growth Associate

Experiments with marketing, product, and distribution tactics to accelerate user and revenue growth.

Brand Manager (Junior/Assistant)

Shapes brand perception through strategy, messaging, identity, and consumer communication.

D2C Associate

Manage product listings, optimize conversion funnels, coordinate with logistics, handle customer queries, and support online sales operations.

Digital Marketing Executive

Executes online marketing activities like SEO, content, email, and campaign operations.

Market Research Analyst

Conduct customer interviews, design surveys, analyze market data, and create insights reports that inform product and marketing decisions.

Associate to Chief of Staff

Supports leadership on strategy, operations, and execution across the business.

Business Operations Associate

Support operational workflows including vendor coordination, process documentation, supply chain tracking, and compliance management.

Sales Coordinator

Manage CRM data, qualify leads, coordinate sales processes, prepare proposals, and support revenue operations.

Operations Analyst

Analyze business metrics, build reports and dashboards, support financial modeling, and provide data-driven recommendations.

Startup Founding Team Member

Join early-stage startups with multi-functional capabilities across research, product, marketing, operations, and growth.

E-Commerce Manager

Manages online sales, product listings, conversion funnels, pricing, and customer experience.

Community Manager

Builds and nurtures online and offline communities, driving engagement, loyalty, and advocacy arounda brand.

Growth Manager

Leads growth strategy using data, experimentation, funnels, and cross-functional execution.

Creative Producer

Manages projects from concept to delivery, coordinating teams to create impactful content that aligns with the brand’s vision.

Performance Marketer

Runs data-driven ad campaigns across paid channels, constantly optimizing for ROI, conversions, & scalable growth.

Brand Manager

Crafts narratives that humanize the brand, creating emotional connections that strengthen awareness and loyalty. Shapes brand perception.

Social Media Manager

Manages brand presence on social media by curating content & implementing engagement strategies to enhance audience impact.

Content Creator

Produces engaging, high-quality content (video, blogs, reels, etc.) tailored to drive reach, engagement, and conversions.

Digital Marketing Executive

Executes online marketing activities like SEO, content, email, and campaign operations.

MSME Business Owner

Runs and operates a small or medium-scale business with end-to-end responsibility.

Agency Owner

Builds and manages a service-based agency offering marketing, creative, or digital solutions.

CreatorPreneur

Applies creator-led entrepreneurial skills to build, launch, and grow ventures, balancing strategy, execution, and adaptability.

Not just another

Brick in the wall

Real Brands.
Real Work.
Real Paycheques.
Lifelong Placement Assistance
Harsh Sathepatil
WLDD
Content Creator

I joined LIT as an absolute beginner, with only one video edit ever to my name. I was skeptical at first, but LIT surprised me by helping me develop both skills and character. From someone who couldn’t even step on stage, I ended up giving a 30-minute presentation by the end of the course. Overall, LIT was a great experience for me.

Harsh Sathepatil
Aishwarya
Binge Labs
Content Strategist

LIT School has been my magical place where I got to unlock my hidden potential and got my confidence back. Everyone deserves a space where people not only push you to be better professionally, but also to become the best version of yourself.

Aishwarya
Divyansh
Notfunny
Creative Strategist

Before LIT, I was a software engineer with no marketing skills and a fear of being on camera. LIT taught me marketing, content creation, and the metrics that matter, while pushing me to create viral content. The challenges trained me to execute fast — helping me grow a startup to 25K+ downloads and gain 32K followers organically. LIT taught me to turn ideas into results.

Divyansh
Robinson
Discover Dollar
Founder’s Office

LIT was a transformative milestone, bringing my ideas to life and giving me a platform to showcase my abilities. Its hands-on approach gave invaluable insights into modern marketing and running an agency, from pitching to delivering projects. This practical journey fueled personal growth and self-discovery, leaving a lasting impact on my professional and personal life.

Robinson
Vidit Jain
Angel One
Assistant Manager

LIT School made learning fun and easy for me. It helped me understand things better, grow in marketing, and connect with industry leaders.

Vidit Jain
Siddhant
UN SDG - SE Asia Division
Community Lead

Working with Tier 1 clients once felt impossible, as opportunities seemed tied to years of experience, not skill. LIT shattered that mindset, gave me the skills and opportunities, and instilled the belief that no goal is out of reach.

Siddhant
Krutvik
Krafted x
Founder’s Office

I chose the Creator Marketer course at LIT, and it transformed my knowledge of marketing. I learned about content creation, funnel building, and reaching potential clients. The frameworks and mentor guidance were a game-changer, especially for pitching myself and my ideas. LIT gave me valuable exposure to marketing and practical skills I can apply immediately.

Krutvik
Sawan
Atom Content Studio
Content Creator

My favourite LIT memory is the Dream a Dozen challenge. I sat with my team, threw out wild ideas, worked like mad, and when it came together, it hit. That feeling when people love your idea and clap for it is like rocket fuel, you just want the next challenge immediately. LIT didn’t just teach me; it lit the fire and marked the start of something big for me.

Sawan
Paridhi
KSHM
Marketing Associate

Even after college, I had no clarity about my strengths and no solid answer to “Why should we hire you?” At LIT, through practical, consistent work, I discovered my strengths, built skills I’d always wanted, and gained clarity and confidence. Today, I can answer that question with certainty and stand out in interviews with the skills and experience I’ve gained.

Paridhi
Swaroop
Sub Culture
Innovative Marketing Head

Before LIT, I struggled with low confidence and found it difficult to talk to strangers. Speaking on stage felt impossible, during my first presentation, I went completely blank. Over time at LIT, my personality and skills grew, helping me build the confidence I lacked. By the end of the course, I had overcome my stage fear and could make friends with ease.

Swaroop
Geethika
Insane Marketers
Content strategy

Back in college, I always felt like I didn’t belong. At LIT, I felt a sense of belonging with people from different backgrounds and goals. The best part was how we came together to solve problems and move ahead, even with different aims. The crowd at LIT was driven, passionate, and always creating, which motivated me to achieve my goals as well.

Geethika
Harsh Pardikar
Median App
Social Media Associate

LIT was a pivotal point in my life. While education is vital, there were times when educators didn’t care much about student growth. At LIT, people cared. I found a community that pushed me to grow, dream bigger, and believe in myself. The lessons, friendships, and support will stay with me for life. LIT was, is, and will always remain my family.

Harsh Pardikar
Harsh Sathepatil
WLDD
Content Creator

I joined LIT as an absolute beginner, with only one video edit ever to my name. I was skeptical at first, but LIT surprised me by helping me develop both skills and character. From someone who couldn’t even step on stage, I ended up giving a 30-minute presentation by the end of the course. Overall, LIT was a great experience for me.

Harsh Sathepatil
Aishwarya
Binge Labs
Content Strategist

LIT School has been my magical place where I got to unlock my hidden potential and got my confidence back. Everyone deserves a space where people not only push you to be better professionally, but also to become the best version of yourself.

Aishwarya
Divyansh
Notfunny
Creative Strategist

Before LIT, I was a software engineer with no marketing skills and a fear of being on camera. LIT taught me marketing, content creation, and the metrics that matter, while pushing me to create viral content. The challenges trained me to execute fast — helping me grow a startup to 25K+ downloads and gain 32K followers organically. LIT taught me to turn ideas into results.

Divyansh
Robinson
Discover Dollar
Founder’s Office

LIT was a transformative milestone, bringing my ideas to life and giving me a platform to showcase my abilities. Its hands-on approach gave invaluable insights into modern marketing and running an agency, from pitching to delivering projects. This practical journey fueled personal growth and self-discovery, leaving a lasting impact on my professional and personal life.

Robinson
Vidit Jain
Angel One
Assistant Manager

LIT School made learning fun and easy for me. It helped me understand things better, grow in marketing, and connect with industry leaders.

Vidit Jain
Siddhant
UN SDG - SE Asia Division
Community Lead

Working with Tier 1 clients once felt impossible, as opportunities seemed tied to years of experience, not skill. LIT shattered that mindset, gave me the skills and opportunities, and instilled the belief that no goal is out of reach.

Siddhant
Krutvik
Krafted x
Founder’s Office

I chose the Creator Marketer course at LIT, and it transformed my knowledge of marketing. I learned about content creation, funnel building, and reaching potential clients. The frameworks and mentor guidance were a game-changer, especially for pitching myself and my ideas. LIT gave me valuable exposure to marketing and practical skills I can apply immediately.

Krutvik
Sawan
Atom Content Studio
Content Creator

My favourite LIT memory is the Dream a Dozen challenge. I sat with my team, threw out wild ideas, worked like mad, and when it came together, it hit. That feeling when people love your idea and clap for it is like rocket fuel, you just want the next challenge immediately. LIT didn’t just teach me; it lit the fire and marked the start of something big for me.

Sawan
Paridhi
KSHM
Marketing Associate

Even after college, I had no clarity about my strengths and no solid answer to “Why should we hire you?” At LIT, through practical, consistent work, I discovered my strengths, built skills I’d always wanted, and gained clarity and confidence. Today, I can answer that question with certainty and stand out in interviews with the skills and experience I’ve gained.

Paridhi
Swaroop
Sub Culture
Innovative Marketing Head

Before LIT, I struggled with low confidence and found it difficult to talk to strangers. Speaking on stage felt impossible, during my first presentation, I went completely blank. Over time at LIT, my personality and skills grew, helping me build the confidence I lacked. By the end of the course, I had overcome my stage fear and could make friends with ease.

Swaroop
Geethika
Insane Marketers
Content strategy

Back in college, I always felt like I didn’t belong. At LIT, I felt a sense of belonging with people from different backgrounds and goals. The best part was how we came together to solve problems and move ahead, even with different aims. The crowd at LIT was driven, passionate, and always creating, which motivated me to achieve my goals as well.

Geethika
Harsh Pardikar
Median App
Social Media Associate

LIT was a pivotal point in my life. While education is vital, there were times when educators didn’t care much about student growth. At LIT, people cared. I found a community that pushed me to grow, dream bigger, and believe in myself. The lessons, friendships, and support will stay with me for life. LIT was, is, and will always remain my family.

Harsh Pardikar

Most Common
Questions

How is The LIT School different from other colleges?
Unlike traditional colleges that focus on theory and outdated syllabi, The LIT School is built around real-world challenges. Our students don’t just study marketing or entrepreneurship — they live it by working directly with brands, solving 50–100+ real briefs, and learning from industry leaders.
What is the Next Gen Business Programme?
Next Gen Business Programme (36 months) – A comprehensive entrepreneurship program that transforms ambitious individuals into Builder-Marketer-Operators who can conceive a business idea, validate it, build an MVP, acquire customers, optimize for profitability, and scale systematically. Covers business fundamentals, research, product development, brand building, paid acquisition, D2C operations, campaign orchestration, lifecycle marketing, operations, fundraising, and team leadership through hands-on challenge-based learning experiences.
How long is the Next Gen Business programme?
The Next Gen Business Programme is a 36-month program that provides deep skill development and real business building through 12 progressive Epics across 4 phases: Foundation (Epics 1-3), Marketing & Brand (Epics 4-6), Operations & Scale (Epics 7-9), and Leadership & Capital (Epics 10-12). You graduate as a complete entrepreneur ready to launch and scale profitable ventures with a portfolio of proof including launched products, proven campaigns, and measurable business outcomes.
Also asked...
What will I actually build during the program?
You'll build real businesses, not just case studies. Launch actual products, run real ad campaigns with measurable ROI, grow authentic audiences, generate revenue, and create a portfolio of proof. You'll master industry-standard tools like Shopify, Google Ads, Meta Ads, HubSpot/Klaviyo, Google Analytics 4, and CRM systems while building actual businesses that generate contribution margin, not just theoretical knowledge.
What makes this program different from an BBA or business degree?
While BBAs focus on case studies and theory, Next Gen Business is 100% practical application. You don't analyze businesses—you build them. Every decision connects to P&L outcomes. You master every function a modern business needs (research, product, brand, marketing, operations, finance, fundraising, team building) rather than specializing prematurely. You graduate with a portfolio of launched products, proven campaigns, and real revenue—not just a degree.
 Who are some industry experts that have visited The LIT School?
Varun Mayya, Raj Shamani, Ganesh Prasad (ThinkSchool), Kusha Kapila, Sabeer Bhatia, Orry, and more!
How detailed are EPICs?
Each EPIC lasts around 45-60 days, giving students enough time to deeply understand each topic. Creatorpreneur includes 12 comprehensive Epics covering Founder Fundamentals, Research, Product Development, Identity Engineering, Storytelling, Brand Building, Distribution, D2C Operations, Marketplace Mastery, Leadership, Business Operations, and Fundraising, with 120 real-world challenges total.
What if I miss a class?
Don't Worry! All classes are recorded and uploaded to a shared Google Drive, along with notes, so you can catch up anytime!
How many students are there per batch?
The LIT School only takes in 50 students per batch.
What is the application process?
Step 1: Fill in the application with details along with answering the SOP Questions on the basis of which your applications may or may not be shortlisted.

Step 2: If your application has been shortlisted, your Interview will be scheduled for you and the details will be sent to you via email.

Step 3: If you get accepted through the interview round for The LIT School, the final steps would be to reserve your seat by paying the admission fees.
Does The LIT School offer scholarships?
Yes, through the LITMUS Test and an interview, which evaluates creativity, originality, relatability, and pitch of a solution to a brand brief.

Through this process, the students can avail a 5%, 8%, 12%, or 15% based on their performance.
Does The LIT School offer placement assistance?
Yes – The LIT School provides 100% lifetime placement assistance!
What job roles can I expect after the programme?
You'll be equipped to conquer 12 distinct professional roles: Next Gen Founder, Founder's Office, Growth Associate, Brand Manager (Junior/Assistant), D2C Associate, Digital Marketing Executive, Market Research Analyst, Associate to Chief of Staff, Business Operations Associate, Sales Coordinator, Operations Analyst, and Startup Founding Team Member. The multi-functional mastery makes you versatile across these roles and ready to excel in any high-growth company or launch your own venture.
Does the CreatorPreneur Programme offer a degree?
Yes, the students who receive a Bachelors in Next Gen Business Administration (BBA Equivalent) from NAAC A+ Medhavi Skill University.
What will I receive at the end of the programme?
A BBA Equivalent degree and a LIT Profile showcasing all challenges completed, brand partnerships worked on, stories of business ventures built, and mentor endorsements via LinkedIn. You'll also graduate with comprehensive entrepreneurship skills covering business intelligence, brand architecture, content production, audience engineering, product development, D2C operations, marketplace mastery, leadership, operations, and fundraising capabilities.
India’s First Challenge Based Learning Experience

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