Next Gen Marketers Can't Be Taught By Old Generation Methods
The LIT School Creator Marketer Program awards a Professional Diploma Certificate from a UGC-accredited university.
LEARN BY WORKING WITH
Applications Open
QualificationHigh School Graduate
18 years and above
Replace 'creating content' with crafting stories that stick.
Overview
Serial storytellers capture attention by turning quick hooks into engaging stories, whether in a 15-second reel or a 5-minute video. Each element is crafted to make viewers stop and remember.
Overview
Serial storytellers capture attention by turning quick hooks into engaging stories, whether in a 15-second reel or a 5-minute video. Each element is crafted to make viewers stop and remember.
Bewakoof
Guided by
Dhairya Gangwani
Founder & Podcaster @ Dhairya Decodes
NGL
Guided by
Sai Sethu
Digital Creator
Banana club
Guided by
Sanjay Singha
Co-Founder @ Magicweave Studio
Sunburn Union
Guided by
Kanishkar Vellingiri
Founder, CEO @ Buzzlab
At LIT, you start with first principles, not prompts. Once you understand how attention, storytelling, and conversion work, AI helps you research faster, test smarter, and execute with precision.
Humans of Bombay has 13M+ followers because their written stories feel deeply human. But their videos don’t create the same emotional impact.
Make videos that feel just as powerful as their posts.
Think School has one of India’s biggest business YouTube channels.
Create platform-specific content that drives real engagement and course conversions.
Gully Labs makes standout sneakers and has strong traction.
Make Gully Labs instantly understood the moment someone sees the brand.
Namma Yatri has completed 100 million rides with a strong zero-commission model.
Make riders genuinely care, and consider switching from Ola.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
When Varun Mayya addressed LIT students, he called out education’s biggest flaw: we’re memorising when we should be doing. He championed hands-on learning, especially in marketing where live campaigns beat case studies every time. Then he shifted gears, painting a future where AI tool mastery and adaptability will separate winners from the rest.
When Kusha took the stage at LIT, she didn’t just talk content, she talked community. She highlighted the power of staying authentic, how her tribe stood by her through controversies, and how that same trust fueled her product launches. For LIT Students, it was a masterclass in how loyalty and honesty turn audiences into movements.
An immersive visit to a garment factory that revealed the behind-the-scenes of B2B manufacturing and fashion economics.
Ganesh, the founder of Think School, sat down with LIT Students for a session on design thinking that felt more like a playbook than a lecture. From book recs to content breakdowns, he showed how learning can be sharp, simple, and fun. His session proved that good ideas aren’t just taught — they’re designed to stick.
A sonic deep-dive into resonance, SFX, and podcast production—guided by audio experts at Sorted Studio.
In a fireside chat with LIT Students, Raj opened up about scaling House of X into a distribution powerhouse. He broke down how audience attention can be engineered into real business success, from brand collabs to launching his own perfume with King. His story showed students that reach is just the beginning. Conversion is the real game.
When Ananya joined our cohort at LIT, she spoke about overcoming self-doubt, building brands with purpose, and staying frugal with money even as you grow. She dropped real lessons on resilience and financial discipline, while sharing her leap into beauty ventures. The students walked away with one truth: grit beats glamour, every single time.
When Orry walked into LIT, he flipped the narrative. Known for memes, he revealed the serious marketing brain behind PR stunts like the Balenciaga chips bag and leading a 100-member team. For students, it was a peek into how influence is never accidental, it’s engineered, bold, and strategic.
Through strategic pitching, students raised ₹25,000 for a local NGO—learning the art of purposeful fundraising.
In an unfiltered session with our cohort, the founder of Hotmail shared the story of building the world’s first webmail service and selling it to Microsoft. More than history, it was a lesson in resilience and global thinking. His words reminded students that vision and grit can take you from an idea in your room to changing the world.
Students formed intuitive music bands using 45+ instruments—with zero experience but full creative instinct.
Students created meaningful narratives and marketing content by collaborating with preschool kids and staff.
Plans, executes, and optimizes multi-channel campaigns end-to-end, ensuring budgets, timelines, and outcomes align with business goals
Builds and nurtures online and offline communities, driving engagement, loyalty, and advocacy arounda brand.
Develops content roadmaps that align with funnel stages, ensuring messaging consistency and measurable impact across platforms.
Manages projects from concept to delivery, coordinating teams to create impactful content that aligns with the brand’s vision
Runs data-driven ad campaigns across paid channels, constantly optimizing for ROI, conversions, & scalable growth
Crafts narratives that humanize the brand, creating emotional connections that strengthen awareness and loyalty.
Manages brand presence on social media by curating content & implementing engagement strategies to enhance audience impact.
Produces engaging, high-quality content (video, blogs, reels, etc.) tailored to drive reach, engagement, and conversions.
Applies full-stack marketing skills to build, launch, and grow ventures, balancing strategy, execution, and adaptability.
Designed for students who have gone beyond academics to build, lead, or create real-world impact.
SpecialScholarships
We Provide 100% Placement Assistance!
I joined LIT as an absolute beginner, with only one video edit ever to my name. I was skeptical at first, but LIT surprised me by helping me develop both skills and character. From someone who couldn’t even step on stage, I ended up giving a 30-minute presentation by the end of the course. Overall, LIT was a great experience for me.
LIT School has been my magical place where I got to unlock my hidden potential and got my confidence back. Everyone deserves a space where people not only push you to be better professionally, but also to become the best version of yourself.
Before LIT, I was a software engineer with no marketing skills and a fear of being on camera. LIT taught me marketing, content creation, and the metrics that matter, while pushing me to create viral content. The challenges trained me to execute fast, helping me grow a startup to 25K+ downloads and gain 32K followers organically. LIT taught me to turn ideas into results.
LIT was a transformative milestone, bringing my ideas to life and giving me a platform to showcase my abilities. Its hands-on approach gave invaluable insights into modern marketing and running an agency, from pitching to delivering projects. This practical journey fueled personal growth and self-discovery, leaving a lasting impact on my professional and personal life.
LIT School made learning fun and easy for me. It helped me understand things better, grow in marketing, and connect with industry leaders.
Working with Tier 1 clients once felt impossible, as opportunities seemed tied to years of experience, not skill. LIT shattered that mindset, gave me the skills and opportunities, and instilled the belief that no goal is out of reach.
I chose the Creator Marketer course at LIT, and it transformed my knowledge of marketing. I learned about content creation, funnel building, and reaching potential clients. The frameworks and mentor guidance were a game-changer, especially for pitching myself and my ideas. LIT gave me valuable exposure to marketing and practical skills I can apply immediately.
My favourite LIT memory is the Dream a Dozen challenge. I sat with my team, threw out wild ideas, worked like mad, and when it came together, it hit. That feeling when people love your idea and clap for it is like rocket fuel, you just want the next challenge immediately. LIT didn’t just teach me; it lit the fire and marked the start of something big for me.
Even after college, I had no clarity about my strengths and no solid answer to “Why should we hire you?” At LIT, through practical, consistent work, I discovered my strengths, built skills I’d always wanted, and gained clarity and confidence. Today, I can answer that question with certainty and stand out in interviews with the skills and experience I’ve gained.
Before LIT, I struggled with low confidence and found it difficult to talk to strangers. Speaking on stage felt impossible, during my first presentation, I went completely blank. Over time at LIT, my personality and skills grew, helping me build the confidence I lacked. By the end of the course, I had overcome my stage fear and could make friends with ease.
Back in college, I always felt like I didn’t belong. At LIT, I felt a sense of belonging with people from different backgrounds and goals. The best part was how we came together to solve problems and move ahead, even with different aims. The crowd at LIT was driven, passionate, and always creating, which motivated me to achieve my goals as well.
LIT was a pivotal point in my life. While education is vital, there were times when educators didn’t care much about student growth. At LIT, people cared. I found a community that pushed me to grow, dream bigger, and believe in myself. The lessons, friendships, and support will stay with me for life. LIT was, is, and will always remain my family.
I joined LIT as an absolute beginner, with only one video edit ever to my name. I was skeptical at first, but LIT surprised me by helping me develop both skills and character. From someone who couldn’t even step on stage, I ended up giving a 30-minute presentation by the end of the course. Overall, LIT was a great experience for me.
LIT School has been my magical place where I got to unlock my hidden potential and got my confidence back. Everyone deserves a space where people not only push you to be better professionally, but also to become the best version of yourself.
Before LIT, I was a software engineer with no marketing skills and a fear of being on camera. LIT taught me marketing, content creation, and the metrics that matter, while pushing me to create viral content. The challenges trained me to execute fast, helping me grow a startup to 25K+ downloads and gain 32K followers organically. LIT taught me to turn ideas into results.
LIT was a transformative milestone, bringing my ideas to life and giving me a platform to showcase my abilities. Its hands-on approach gave invaluable insights into modern marketing and running an agency, from pitching to delivering projects. This practical journey fueled personal growth and self-discovery, leaving a lasting impact on my professional and personal life.
LIT School made learning fun and easy for me. It helped me understand things better, grow in marketing, and connect with industry leaders.
Working with Tier 1 clients once felt impossible, as opportunities seemed tied to years of experience, not skill. LIT shattered that mindset, gave me the skills and opportunities, and instilled the belief that no goal is out of reach.
I chose the Creator Marketer course at LIT, and it transformed my knowledge of marketing. I learned about content creation, funnel building, and reaching potential clients. The frameworks and mentor guidance were a game-changer, especially for pitching myself and my ideas. LIT gave me valuable exposure to marketing and practical skills I can apply immediately.
My favourite LIT memory is the Dream a Dozen challenge. I sat with my team, threw out wild ideas, worked like mad, and when it came together, it hit. That feeling when people love your idea and clap for it is like rocket fuel, you just want the next challenge immediately. LIT didn’t just teach me; it lit the fire and marked the start of something big for me.
Even after college, I had no clarity about my strengths and no solid answer to “Why should we hire you?” At LIT, through practical, consistent work, I discovered my strengths, built skills I’d always wanted, and gained clarity and confidence. Today, I can answer that question with certainty and stand out in interviews with the skills and experience I’ve gained.
Before LIT, I struggled with low confidence and found it difficult to talk to strangers. Speaking on stage felt impossible, during my first presentation, I went completely blank. Over time at LIT, my personality and skills grew, helping me build the confidence I lacked. By the end of the course, I had overcome my stage fear and could make friends with ease.
Back in college, I always felt like I didn’t belong. At LIT, I felt a sense of belonging with people from different backgrounds and goals. The best part was how we came together to solve problems and move ahead, even with different aims. The crowd at LIT was driven, passionate, and always creating, which motivated me to achieve my goals as well.
LIT was a pivotal point in my life. While education is vital, there were times when educators didn’t care much about student growth. At LIT, people cared. I found a community that pushed me to grow, dream bigger, and believe in myself. The lessons, friendships, and support will stay with me for life. LIT was, is, and will always remain my family.
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Unlike traditional colleges that focus on theory and outdated syllabi, The LIT School is built around real-world challenges. Our students don’t just study marketing or entrepreneurship they live it by working directly with brands, solving 50–100+ real briefs, and learning from industry leaders.
Creator Marketer Programme (12 months of + 3months of Internship) – Focuses on modern marketing skills such as content creation, community management, brand building, performance marketing and campaign management.
The Creator Marketer Programme is a 15 month Programme that will consist of 12 months of Experiential Learning + 3 months of Paid Internship.
Also asked...
Step 1
Understand why some marketing moves people and most doesn't.
Step 2
Use AI to produce, test, and refine at a speed that compounds your instincts.
Step 3
Build a portfolio of real campaigns, not just prompts.
At LIT, you start with first principles, not prompts. Once you understand how attention, storytelling, and conversion work, AI helps you research faster, test smarter, and execute with precision.
Step 1
Understand why some marketing moves people and most doesn't.
Step 2
Use AI to produce, test, and refine at a speed that compounds your instincts.
Step 3
Build a portfolio of real campaigns, not just prompts.
LIT isn't run by academics, it's driven by the creators, marketers, and founders shaping the future. Our mentors come from the trenches, not textbooks.
