Epic 2

Multimedia Maestro

Learn to generate creative assets across several mediums for a large marketing campaign. Expand your video and audio production skills, learn to editing and produce creative assets to support marketing strategies.

Organic Media Odyssey
Step into the world of multimedia mastery and become a maestro of captivating audio and video content. From crafting compelling scripts to executing polished productions, you'll create mesmerizing assets that captivate audiences and drive impactful marketing campaigns. Dive into the art of storytelling, editing, and post-production as you bring your creative visions to life. This EPIC will ignite your creativity, push your technical skills to new heights, and unlock the power of multimedia in the marketing realm.

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Attend Epic Lectures

Lecture 1
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Understanding Visual Storytelling

Learning Outcomes
  • Principles of Visual Storytelling: Comprehend the fundamental elements of visual storytelling, including imagery, composition, and narrative structure.
  • Emotional Resonance: Learn how to evoke emotions and create a connection with the audience through visual storytelling techniques.
  • Message Alignment: Understand the importance of aligning visual elements with the intended brand message and communication goals.
  • Story Arc and Flow: Gain insight into structuring visual narratives with a clear beginning, middle, and end, ensuring a seamless flow of information.
  • Visual Metaphors and Symbols: Explore the use of metaphors, symbols, and visual cues to convey complex ideas and concepts effectively.
  • Audience-Centric Approach: Develop the ability to tailor visual storytelling to specific target audiences, considering their preferences and needs.
  • Incorporating Brand Identity: Learn to integrate brand elements, such as colors, logos, and typography, into visual storytelling to reinforce brand identity.
  • Multimedia Integration: Understand how to combine various multimedia elements, such as images, videos, and graphics, to enhance the storytelling experience.
  • Platform Adaptation: Acquire skills to adapt visual storytelling techniques for different digital platforms, optimizing content for maximum engagement.
  • Measuring Visual Impact: Explore methods for measuring the impact of visual storytelling through metrics such as engagement rates, shares, and audience feedback.
Lecture 2
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Camera Fundamentals

Learning Outcomes
  • Camera Types and Functions: Understand the different types of cameras and their key features, including DSLRs, mirrorless cameras, and smartphone cameras.
  • Camera Settings and Modes: Learn how to navigate and adjust camera settings such as aperture, shutter speed, ISO, and white balance to achieve desired photographic effects.
  • Exposure Triangle Mastery: Gain proficiency in managing the interplay between aperture, shutter speed, and ISO to achieve proper exposure in various lighting conditions.
  • Depth of Field Control: Explore how aperture settings influence depth of field, allowing you to create visually appealing compositions with blurred backgrounds or sharp focus.
  • Shutter Speed Effects: Comprehend the impact of shutter speed on motion blur and freeze action, enabling you to capture dynamic and static scenes effectively.
  • ISO and Noise Management: Discover how ISO affects image quality and noise levels, and learn techniques to manage noise in different shooting situations.
  • Focusing Techniques: Master autofocus modes, manual focus, and focus points to ensure accurate focus on subjects and scenes.
  • Composition and Framing: Learn basic composition rules, such as the rule of thirds, leading lines, and symmetry, to create visually engaging photographs.
  • Lighting Essentials: Understand the importance of lighting in photography, including natural light, artificial light sources, and how to manipulate light for desired effects.
  • Practical Application: Apply camera fundamentals to capture well-exposed, focused, and composed images across various scenarios, from portraits to landscapes.
Lecture 3
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Introduction to Lighting

Learning Outcomes
  • Importance of Lighting: Understand the fundamental role of lighting in photography, videography, and visual storytelling.
  • Types of Lighting: Explore natural lighting, artificial lighting sources, and their characteristics, including direct, diffused, and ambient lighting.
  • Lighting Terminology: Familiarize yourself with key lighting terms such as intensity, color temperature, and light direction, and their impact on visual outcomes.
  • Lighting Equipment: Gain insights into various lighting tools and equipment, including continuous lights, strobes, reflectors, and diffusers.
  • Three-Point Lighting Setup: Learn the principles of the classic three-point lighting setup and how it can be used to achieve well-balanced illumination.
  • Lighting Patterns: Explore lighting patterns such as butterfly, loop, and Rembrandt lighting, and understand how they shape the subject's features.
  • Color Temperature and White Balance: Grasp the concept of color temperature, its effect on mood, and how to use white balance settings for accurate color reproduction.
  • Practical Application: Apply lighting techniques to create visually compelling photographs or videos with proper exposure, shadows, and highlights.
  • Indoor and Outdoor Lighting: Understand how to adapt lighting techniques for indoor and outdoor environments, considering factors like natural light and available light sources.
  • Creative Lighting: Discover how to use lighting creatively to evoke emotions, emphasize subjects, and enhance the narrative in visual storytelling.
Lecture 4
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Audio Essentials

Learning Outcomes
  • Importance of Audio: Recognize the critical role of audio in multimedia content and its impact on the overall viewer experience.
  • Sound Waves and Frequency: Understand the basics of sound waves, frequency, and amplitude, and how they contribute to the perception of sound.
  • Microphone Types: Explore different microphone types, including condenser, dynamic, lavalier, shotgun, and their specific applications in capturing audio.
  • Recording Environments: Learn about ideal recording environments and techniques to minimize background noise and achieve clean audio recordings.
  • Audio Formats: Familiarize yourself with common audio formats such as WAV, MP3, and AAC, and their suitability for various platforms and purposes.
  • Microphone Placement: Gain insights into proper microphone placement for optimal sound capture, taking into account the proximity effect and desired sound characteristics.
  • Levels and Gain: Understand how to set proper audio levels and adjust gain to avoid distortion and ensure clear audio recordings.
  • Recording Techniques: Explore techniques like dual-system recording, ambient sound capture, and voiceovers to enhance audio quality in different scenarios.
  • Editing and Mixing: Learn the basics of audio editing, noise reduction, and mixing to create balanced audio tracks that complement visual content.
  • Audio Equipment: Get an overview of audio equipment such as audio interfaces, headphones, and audio editing software that are essential for audio post-production.
Lecture 5
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Scriptwriting and Storyboarding

Learning Outcomes
  • Introduction to Scriptwriting: Understand the importance of well-structured scripts in multimedia content creation and how they serve as the foundation for visual storytelling.
  • Elements of a Script: Learn about the key elements of a script, including dialogues, actions, descriptions, and scene transitions, and their role in conveying the narrative.
  • Developing Engaging Characters: Explore techniques for creating relatable and dynamic characters with distinct personalities and motivations that drive the story forward.
  • Crafting Compelling Dialogue: Gain insights into writing authentic and impactful dialogue that reflects character traits, emotions, and advances the plot.
  • Story Structure: Learn about different story structures such as the three-act structure, plot points, and story arcs, and how they contribute to building a captivating narrative.
  • Visualizing Scenes: Explore the concept of storyboarding as a visual tool to plan and map out each scene's composition, camera angles, and transitions.
  • Creating Storyboards: Understand the process of creating storyboards, including sketching frames, arranging shots, and adding annotations to guide the visual execution.
  • Sequence and Pacing: Learn techniques to establish a balanced sequence of scenes and manage pacing to maintain audience engagement and emotional resonance.
  • Collaboration and Iteration: Discover the collaborative nature of scriptwriting and storyboarding, and how feedback and revisions contribute to refining the narrative.
  • Effective Communication: Gain skills to effectively communicate your creative vision through written scripts and visual storyboards to ensure alignment with the production team.
Lecture 6
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Location Scouting and Set Design

Learning Outcomes
  1. Understanding Location Scouting: Comprehend the significance of location scouting in multimedia production and its role in enhancing the authenticity and visual appeal of content.
  2. Identifying Suitable Locations: Learn techniques for identifying and selecting appropriate locations that align with the narrative, mood, and genre of the project.
  3. Factors to Consider: Explore various factors to consider during location scouting, including lighting conditions, acoustics, accessibility, and practicality for production.
  4. Set Design Principles: Gain insights into the principles of set design, including color theory, composition, and spatial arrangement, to create visually appealing and cohesive environments.
  5. Enhancing Storytelling: Discover how set design contributes to storytelling by creating immersive and context-rich settings that support character development and plot progression.
  6. Budget and Resource Management: Learn to balance creative vision with budget constraints, optimize available resources, and make informed decisions to achieve desired outcomes.
  7. Collaboration and Communication: Understand the collaborative nature of set design and how effective communication with the production team ensures seamless execution.
  8. Props and Set Dressing: Explore the significance of props and set dressing in enhancing the authenticity of the environment and how they can convey subtle narrative cues.
  9. Technical Considerations: Understand technical aspects such as camera angles, focal lengths, and framing that influence how sets and locations are captured on camera.
  10. Realization of Creative Vision: Develop skills to translate creative concepts into tangible set designs that align with the project's aesthetic and narrative goals.
Lecture 7
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Casting and Crew Selection

Learning Outcomes
  • Importance of Casting: Recognize the pivotal role of casting in multimedia production and how the selection of actors contributes to the overall quality and authenticity of content.
  • Defining Character Profiles: Understand the process of defining detailed character profiles and traits to guide the casting process and ensure alignment with the narrative.
  • Auditions and Screen Tests: Learn how to conduct auditions and screen tests effectively, evaluating actors' suitability for roles based on their performance, chemistry, and understanding of characters.
  • Casting Director's Role: Explore the responsibilities of a casting director, including identifying potential talents, coordinating auditions, and collaborating with the production team.
  • Crew Selection Criteria: Gain insights into selecting crew members such as directors of photography, sound technicians, and makeup artists based on their expertise and alignment with the project's vision.
  • Collaboration and Chemistry: Understand the significance of cohesive collaboration among the cast and crew, fostering a harmonious working environment for enhanced creativity and productivity.
  • Diversity and Inclusion: Learn to ensure diversity and inclusivity in casting choices, promoting representation and reflecting real-world audiences and experiences.
  • Negotiation and Contracts: Explore the negotiation process with actors and crew members, understanding contracts, compensation, and other logistical details.
  • Managing Expectations: Develop skills to manage the expectations of cast and crew members, setting clear guidelines and communication channels to ensure a smooth production process.
  • Realizing Creative Vision: Understand how casting and crew selection contribute to the realization of the creative vision, enhancing the storytelling experience and overall impact of the content.
Lecture 8
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Cinematography Basics

Learning Outcomes
  • Introduction to Cinematography: Understand the role of cinematography in multimedia production and its significance in conveying emotions, setting the tone, and enhancing storytelling.
  • Camera Types and Functions: Explore various types of cameras and their features, functions, and settings that influence the visual quality and style of the content.
  • Shot Composition: Learn the principles of shot composition, including framing, rule of thirds, leading lines, and symmetry, to create visually compelling and balanced shots.
  • Camera Movement Techniques: Gain insights into different camera movement techniques, such as panning, tilting, tracking, and dolly shots, to add dynamism and engage the audience.
  • Understanding Lenses: Explore the role of lenses in cinematography, including focal length, depth of field, and lens choices to achieve specific visual effects.
  • Lighting Fundamentals: Understand the basics of lighting in cinematography, including natural and artificial light sources, and how lighting impacts mood, atmosphere, and visual storytelling.
  • Color Grading and Mood: Learn how color grading contributes to setting the mood and enhancing the visual aesthetics of the content, aligning colors with the narrative.
  • Camera Angles and Perspectives: Explore various camera angles and perspectives, such as high angles, low angles, and point-of-view shots, and their impact on storytelling.
  • Framing and Movement Decisions: Develop the ability to make informed decisions regarding shot framing, camera movement, and visual storytelling techniques based on the narrative and intended emotional impact.
  • Visual Storytelling Mastery: Understand how cinematography serves as a tool for visual storytelling, contributing to character development, narrative progression, and audience engagement.
Lecture 9
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Lighting for Different Moods

Learning Outcomes
  • Introduction to Cinematography: Understand the role of cinematography in multimedia production and its significance in conveying emotions, setting the tone, and enhancing storytelling.
  • Camera Types and Functions: Explore various types of cameras and their features, functions, and settings that influence the visual quality and style of the content.
  • Shot Composition: Learn the principles of shot composition, including framing, rule of thirds, leading lines, and symmetry, to create visually compelling and balanced shots.
  • Camera Movement Techniques: Gain insights into different camera movement techniques, such as panning, tilting, tracking, and dolly shots, to add dynamism and engage the audience.
  • Understanding Lenses: Explore the role of lenses in cinematography, including focal length, depth of field, and lens choices to achieve specific visual effects.
  • Lighting Fundamentals: Understand the basics of lighting in cinematography, including natural and artificial light sources, and how lighting impacts mood, atmosphere, and visual storytelling.
  • Color Grading and Mood: Learn how color grading contributes to setting the mood and enhancing the visual aesthetics of the content, aligning colors with the narrative.
  • Camera Angles and Perspectives: Explore various camera angles and perspectives, such as high angles, low angles, and point-of-view shots, and their impact on storytelling.
  • Framing and Movement Decisions: Develop the ability to make informed decisions regarding shot framing, camera movement, and visual storytelling techniques based on the narrative and intended emotional impact.
  • Visual Storytelling Mastery: Understand how cinematography serves as a tool for visual storytelling, contributing to character development, narrative progression, and audience engagement.
Lecture 10
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Audio Recording in Various Environments

Learning Outcomes
  1. Understanding Acoustic Environments: Learn how different acoustic environments, such as indoor spaces, outdoor locations, and controlled studios, impact audio recording quality.
  2. Microphone Types and Selection: Explore various microphone types, including dynamic, condenser, lavalier, and shotgun microphones, and understand their appropriate use in different recording situations.
  3. Noise Reduction Techniques: Discover methods to minimize unwanted background noise and interference during audio recording, such as using directional microphones and noise reduction software.
  4. Capturing Clear Dialogue: Gain insights into techniques for capturing clear and intelligible dialogue, including proper microphone placement, pop filters, and room treatment.
  5. Handling Wind and Outdoor Noise: Learn how to effectively manage wind noise and other outdoor environmental challenges when recording audio on location.
  6. Room Acoustics and Treatment: Understand the importance of room acoustics and how to improve them using soundproofing materials, acoustic panels, and diffusers.
  7. Foley and Sound Effects Recording: Explore the art of recording foley and sound effects to enhance multimedia projects, and the tools and techniques used to create realistic audio cues.
  8. Audio Consistency and Levels: Learn how to maintain consistent audio levels and quality across different scenes and environments, ensuring a seamless listening experience for the audience.
  9. Equalization and Audio Enhancement: Gain basic knowledge of equalization (EQ) techniques to enhance audio quality and balance frequencies for optimal clarity.
  10. Post-Production Audio Editing: Understand the importance of audio editing and post-production processes to refine recorded audio, remove imperfections, and enhance overall sound quality.
Lecture 11
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Introduction to Video Editing

Learning Outcomes
  • Video Editing Fundamentals: Understand the basic principles of video editing, including the importance of pacing, continuity, and storytelling in creating engaging content.
  • Video Editing Software Overview: Familiarize yourself with popular video editing software platforms, such as Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve.
  • Interface and Tools: Learn to navigate the video editing software interface, utilize essential editing tools, and manage project files efficiently.
  • Importing and Organizing Footage: Gain the skills to import various media files, organize footage into a logical structure, and create efficient editing workflows.
  • Basic Editing Techniques: Explore fundamental editing techniques, such as cutting, trimming, splitting, and rearranging clips to create cohesive visual narratives.
  • Adding Transitions and Effects: Discover how to apply transitions, visual effects, and audio enhancements to enhance the flow and impact of your video content.
  • Understanding Timeline and Sequences: Learn how to build and manage timelines and sequences, allowing you to arrange and fine-tune your video projects effectively.
  • Audio Editing and Mixing: Gain insights into audio editing, including adjusting volume levels, adding music or voiceovers, and creating balanced soundscapes.
  • Color Correction and Grading: Understand the basics of color correction and color grading to enhance the visual appeal and consistency of your video footage.
  • Exporting and Delivery: Learn the process of exporting your edited video projects, choosing appropriate settings, formats, and codecs for various platforms.
Lecture 12
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Color Correction and Grading

Learning Outcomes
  • Color Theory and Psychology: Understand the psychological impact of colors and how different color combinations can evoke emotions and enhance storytelling.
  • Color Correction vs. Color Grading: Differentiate between color correction, which involves correcting white balance and exposure, and color grading, which focuses on creative color manipulation.
  • Color Correction Tools: Explore the use of tools within editing software to adjust white balance, exposure, contrast, and saturation to achieve a balanced and natural look.
  • Primary Color Correction: Learn how to adjust the primary color wheels (red, green, blue) to correct color imbalances and achieve accurate color representation.
  • Secondary Color Correction: Gain the skills to selectively modify specific colors in your footage to correct issues or create visual effects.
  • Creating Mood and Style: Discover techniques for color grading to enhance the mood and style of your video, such as creating warm or cool tones, vintage looks, and cinematic styles.
  • Applying LUTs (Look-Up Tables): Understand how to apply LUTs, which are pre-defined color profiles, to quickly achieve specific color grading looks and styles.
  • Shot Matching: Learn how to match the color and tone of shots in a sequence to create visual consistency and a seamless viewing experience.
  • Creating Visual Effects: Explore advanced color grading techniques to add visual effects, such as creating a day-to-night effect or altering the time of day.
  • Color Grading for Narrative: Understand how to use color grading to enhance storytelling, establish mood shifts, and guide the viewer's emotions throughout a video.
Lecture 13
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Audio Post-production

Learning Outcomes
  • Importance of Audio: Understand the critical role of audio in video production and its impact on the overall viewer experience.
  • Audio Workflow: Learn the step-by-step process of audio post-production, from importing audio tracks to final mixing and export.
  • Audio Editing Tools: Explore audio editing software and its tools to cut, trim, and arrange audio clips for precise synchronisation with visuals.
  • Cleaning and Enhancing Audio: Acquire skills to remove background noise, hum, clicks, and other unwanted elements from audio recordings.
  • Voice-overs and Narration: Learn techniques for recording and editing voice-overs and narration tracks to achieve clear and professional-quality audio.
  • Foley and Sound Effects: Discover the art of adding Foley sound effects and ambient sounds to enhance realism and immerse viewers in your video.
  • Music Selection and Licensing: Understand the process of selecting suitable music tracks for your video, along with licensing considerations.
  • Audio Mixing: Gain the ability to adjust audio levels, balance dialogue, music, and sound effects, and create a cohesive auditory experience.
  • Equalization (EQ) and Compression: Learn how to use EQ to enhance or reduce frequencies in audio and use compression to control dynamic range.
  • Spatial Audio: Explore techniques to create spatial audio effects, such as panning, stereo widening, and 3D soundscapes, to enhance immersion.
  • Syncing Audio and Video: Master techniques to ensure perfect synchronization between audio and video elements in your final edit.
  • Creating Audio Atmosphere: Discover how to use audio elements to establish mood, evoke emotions, and complement the visual storytelling.

Lecture 14
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Special Effects and Visual Effects

Learning Outcomes
  1. Understanding Special Effects and VFX: Differentiate between special effects and visual effects and grasp their significance in enhancing visual storytelling.
  2. Types of Special Effects: Explore practical effects, mechanical effects, and other in-camera techniques used to create physical visual enhancements.
  3. Creating Practical Effects: Learn hands-on methods to simulate effects like explosions, smoke, rain, and more using physical props and materials.
  4. Introduction to VFX Software: Familiarize yourself with popular VFX software tools used for creating digital effects and enhancements.
  5. Green Screen Techniques: Master the use of green screens (chroma keying) to composite subjects against virtual backgrounds and create dynamic scenes.
  6. Digital Compositing: Understand the process of combining multiple visual elements from different sources to create a seamless and cohesive image.
  7. Visual Effects Creation: Explore techniques to add digital elements like fire, water, particle systems, and other dynamic visual effects.
  8. Motion Tracking: Learn how to track the movement of objects or characters in a video and integrate digital elements with realistic motion.
  9. Matte Painting: Acquire skills to create realistic and detailed background environments using digital painting techniques.
  10. 3D Modeling and Animation: Get an introduction to 3D modeling and animation to create lifelike digital assets and characters for your visual effects.
  11. Lighting and Rendering: Understand how lighting and rendering techniques are used to achieve realistic integration of digital elements with live footage.
  12. Practical Application: Apply the learned concepts to real-world scenarios by creating your own special effects and visual effects sequences.

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