Epic 3

Creator Architect

Learn to create, manage, and monetise digital assets and build curated audiences. Identify a valuable niche and build a relevant brand across mediums such as social media and email in a scalable fashion.

Organic Media Odyssey
In this EPIC journey, you'll become a master architect of digital assets, leveraging your creativity and technical skills to build and manage a diverse portfolio of digital creations. From designing stunning websites to crafting engaging content, you'll curate a powerful digital presence that captivates audiences and drives results. Monetize your creations, optimize user experiences, and unlock new opportunities for growth in the digital landscape. As a creator architect, you'll shape the future of digital media and leave your mark on the online world.

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Attend Epic Lectures

Lecture 1
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Niche Selection: Maximizing Your Content Creator Potential

Learning Outcomes
  • Understand the importance of niche selection in content creation and its impact on building a loyal and engaged audience.
  • Learn how to identify and define a niche that aligns with your passion, expertise, and target audience's interests.
  • Develop skills in conducting market research and audience analysis to identify profitable and untapped niches in the content creation space.
  • Gain insights into content trends and audience preferences in various niches to inform your content strategy and decision-making.
  • Learn how to position yourself as an expert within your chosen niche and establish authority and credibility among your audience.
  • Explore content creation techniques and best practices tailored to specific niches, ensuring content relevancy and value for the target audience.
  • Understand the role of storytelling and authenticity in content creation within your chosen niche to forge meaningful connections with your audience.
  • Learn how to adapt and evolve your content strategy based on audience feedback, analytics, and market trends to stay relevant and competitive.
  • Develop the ability to collaborate with other content creators and brands within your niche to expand your reach and influence.
  • Apply niche selection principles and content creation strategies to real-world scenarios, demonstrating your potential to maximize your impact as a content creator.
Lecture 2
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Personal Branding Mastery: Building Your Digital Influence

Learning Outcomes
  • Understand the concept and significance of personal branding in today's digital landscape and its impact on career growth and opportunities.
  • Learn how to identify and define your unique personal brand identity, encompassing your values, strengths, and professional aspirations.
  • Develop skills in crafting a compelling personal brand story that resonates with your target audience and differentiates you from others in your industry.
  • Gain insights into leveraging digital platforms and social media to build and enhance your online presence and showcase your expertise.
  • Learn effective networking strategies to expand your reach and connect with industry peers, mentors, and potential collaborators.
  • Explore content creation techniques for personal branding, including blogging, vlogging, and creating engaging social media content.
  • Understand the role of authenticity and consistency in personal branding and how to maintain your brand image across different online channels.
  • Learn how to handle online reputation management and respond to feedback and criticism in a professional and constructive manner.
  • Develop the ability to adapt your personal branding strategy based on market trends and audience feedback to stay relevant and influential.
  • Apply personal branding principles to real-world scenarios, demonstrating your ability to build a strong digital influence and advance your career.

Lecture 3
Nitish Mathur

Nitish Mathur

Founder & CEO @ 3CANS | Account-Based & Growth Marketing | Best Selling Author

Content Marketing Funnels: Driving Engagement and Conversions

Learning Outcomes
  • Understand the concept of content marketing funnels and their role in guiding prospects through the customer journey, from awareness to conversion.
  • Learn how to create and implement effective content marketing funnels that align with specific marketing objectives and target audience segments.
  • Develop skills in crafting compelling and engaging content at each stage of the funnel to attract, nurture, and convert leads into customers.
  • Gain insights into the use of different content formats, such as blog posts, videos, infographics, and eBooks, to appeal to diverse audience preferences.
  • Explore techniques for optimizing content distribution across various channels, including social media, email marketing, and search engine optimization (SEO).
  • Understand the importance of tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of content marketing funnels and identify areas for improvement.
  • Learn how to identify content gaps and opportunities within the funnel and develop a content calendar that aligns with the buyer's journey.
  • Develop the ability to integrate content marketing funnels with other digital marketing strategies, such as social media marketing, email marketing, and paid advertising.
  • Explore the role of personalization and segmentation in content marketing funnels to deliver targeted and relevant content to different audience segments.
  • Apply content marketing funnel principles to real-world scenarios, demonstrating your ability to drive engagement and conversions through strategic content marketing.

Lecture 4

Building and Monetising Your Community

Learning Outcomes
  • Understand the concept of community building and its significance in modern marketing strategies.
  • Learn how to identify and define your target community and understand their needs, interests, and pain points.
  • Develop skills in creating engaging and valuable content that fosters meaningful interactions within the community.
  • Gain insights into the different platforms and tools available for community building, including social media groups, forums, and online communities.
  • Explore techniques for growing and expanding your community by attracting new members and retaining existing ones.
  • Understand the principles of community monetization and the various revenue streams that can be generated from a thriving community.
  • Learn how to balance community engagement with promotional content to maintain authenticity and trust.
  • Develop strategies for measuring the success of your community-building efforts and identifying areas for improvement.
  • Explore the role of influencers and advocates in building and nurturing a strong community.
  • Apply community-building principles to real-world scenarios, demonstrating your ability to build and monetize a vibrant and engaged community.
Lecture 5
Nitish Mathur

Nitish Mathur

Founder & CEO @ 3CANS | Account-Based & Growth Marketing | Best Selling Author

Inbox Impact: Mastering Email Marketing

Learning Outcomes
  • Understand the fundamentals of email marketing and its role in a comprehensive marketing strategy.
  • Learn how to build and manage an effective email marketing list, including strategies for growing the subscriber base.
  • Develop skills in crafting compelling and engaging email content that resonates with the target audience.
  • Gain insights into email automation and segmentation techniques to deliver personalized and relevant content.
  • Explore best practices for optimizing email deliverability and avoiding spam filters.
  • Understand the importance of email analytics and how to measure the success of email marketing campaigns.
  • Learn how to create effective call-to-action (CTA) buttons and improve click-through rates.
  • Develop strategies for A/B testing and optimizing email campaigns to improve performance.
  • Explore the role of email marketing in lead nurturing and customer retention.
  • Apply email marketing principles to real-world scenarios, demonstrating your ability to create impactful email campaigns that drive results.
Lecture 6
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Embracing Automation in Content Creation

Learning Outcomes
  • Understand the role of automation in streamlining content creation processes and enhancing productivity in marketing teams.
  • Explore various automation tools and software available for content creation, including AI-driven content generators, social media schedulers, and email marketing automation platforms.
  • Gain insights into the benefits and limitations of content automation, and how to strike the right balance between automated and human-generated content.
  • Learn how to leverage automation to create personalized and targeted content for different audience segments, increasing engagement and conversion rates.
  • Acquire skills in integrating automation into content planning, production, and distribution strategies, optimizing content workflows for efficiency.
  • Discover best practices for maintaining a consistent brand voice and storytelling while using automated content creation tools.
  • Master the art of data-driven content creation, using analytics and performance metrics to refine automated content strategies.
  • Understand the ethical considerations and potential challenges associated with content automation, such as avoiding plagiarism and maintaining authenticity.
  • Apply automation techniques to various content formats, including blog posts, social media posts, email newsletters, and video content.
  • Implement automation as a time-saving and cost-effective solution to manage high-volume content demands, enabling marketers to focus on strategic planning and creativity.
  • Gain confidence in adopting innovative content creation approaches that align with industry trends and technology advancements.
Lecture 7
Arihant Jain

Arihant Jain

CEO at WLDD

The Art of Memes: Creating Viral Content

Learning Outcomes
  • Understand the concept of memes and their role in modern digital marketing and communication.
  • Learn the psychology behind viral content and how memes tap into human emotions and behaviors.
  • Develop skills in creating original and engaging memes that resonate with the target audience.
  • Explore different types of memes, including image-based memes, video memes, and text-based memes.
  • Gain insights into meme trends and how to stay relevant and up-to-date with popular culture.
  • Understand the importance of humor, wit, and relatability in creating viral memes.
  • Learn how to leverage memes for brand promotion, storytelling, and social media engagement.
  • Explore the ethical considerations and potential risks associated with meme marketing.
  • Develop strategies for measuring the impact and success of meme-based marketing campaigns.
  • Apply meme creation principles to real-world scenarios, demonstrating your ability to create viral content that generates brand awareness and engagement.

Lecture 8
Ayush Wadhwa

Ayush Wadhwa

Founder, OWLED | BITS Pilani | Helping Brands With Content - Videos, Social Media, AR & Design | Angel Investor

Driving Business through Strategic Partnerships

Learning Outcomes
  • Understand the concept of strategic partnerships and their significance in driving business growth and expansion.
  • Identify potential strategic partners based on mutual goals, target audiences, and complementary strengths.
  • Learn how to initiate and cultivate meaningful relationships with potential partners to establish successful collaborations.
  • Develop negotiation and communication skills to create mutually beneficial partnership agreements.
  • Explore different types of strategic partnerships, including joint ventures, co-marketing campaigns, and cross-promotions.
  • Gain insights into leveraging strategic partnerships to access new markets, resources, and expertise.
  • Understand the importance of aligning values and long-term vision with strategic partners for sustainable growth.
  • Learn how to measure the effectiveness and impact of strategic partnerships on business performance.
  • Explore the ethical considerations and potential challenges associated with strategic partnerships.
  • Apply strategic partnership principles to real-world scenarios, demonstrating the ability to drive business growth through successful collaborations.

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